Houston Alcohol Market Data 2022

Overproof's Key Market Report contains Houston alcohol market data, as well as insights into 9 other top cities in the U.S. Download it today to get access.

This year has seen unprecedented innovation in how the beverage alcohol industry collects, normalizes and analyzes data. For the first time ever, suppliers have gained access to AI-driven market intelligence through Overproof Insights. Overproof constantly monitors 2.5 million menus nationwide to see when and how suppliers launch and maintain sales and marketing programs, identify seasonal changes, areas of opportunity, trends and more. This key market report includes a wide variety of account segments and offers insight into Houston alcohol market data, including what suppliers, brands, categories and cocktails lead by venue placements, total mentions and unique products.

What’s Included in the Houston Alcohol Market Data Report

  • 200 Venues
  • 487 Menus
  • 126 Suppliers
  • 458 Brands
  • 7,362 Total Mentions

Understanding the Houston Alcohol Market Data Breakdown

The dataset is distinguished by:

  • Venue placements – total venues that mention the supplier, brand or product category.
  • Total mentions – amount of times across menus.
  • Unique products – total unique products mentioned.
  • Menu share – a supplier’s share of all mentions.

Houston Alcohol Market Data: Key Takeaways

Bacardi Limited leads with 135 venue placements, followed by Diageo USA (126) and Pernod Ricard USA (116). Diageo USA leads with 1,043 mentions (14% menu share) and 91 unique products. Bacardi Limited has 747 mentions (10% menu share) and 54 unique products, followed by Pernod Ricard USA with 573 mentions (7.8% menu share) and 79 unique products.

Don Julio (Diageo USA) is the brand with the most venue placements (69), followed by Tito’s (Tito’s Vodka, 65) and Bacardi (Bacardi Limited, 61). Tito’s leads with 248 mentions, followed by Don Julio (175) and Angostura (Mizkan America, 168).

Vodka, tequila and bourbon are the most popular product categories. The vodka category is dominated by Tito’s, which has more than double the placements as second-in-line Deep Eddy (Heaven Hill). Margaritas, Martinis, and Old Fashioneds are the three most popular cocktail families in Houston.

Methodology Behind the Report

Overproof’s leading menu analysis technology uses artificial intelligence and machine learning to read and extract insights from beverage menus at scale. Our proprietary algorithms scan digital and physical menus to understand their composition and capture cocktails, branded beers, wines, spirits and non-alcoholic beverages, product categories and subcategories, price point, promotional indicators, sponsorship indicators, cocktail styles and cocktail families. In a matter of seconds, Overproof identifies the brands, products, suppliers, distributors and recipes on each menu.

Overproof’s menu database includes more than 1 million venues with coverage across the U.S. This report includes 200 venues in 10 markets. Some markets will include surrounding areas. A complete list of counties and venues included can be found at the end of the report.

Venues were filtered to include only those which have branded products listed on the menu. Major chain groups were not included. From the list of qualified venues in each market, the 200 with the most branded products listed were chosen. The majority of venues will have more than one menu (happy hour, dinner, etc.), and all menus for a particular venue are considered in the dataset.



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