Why You Should Invest in an Alcohol Database

A photo of two people sitting at their laptops and taking notes.
Investing in new technology like an alcohol database is a clear way for beverage alcohol suppliers to help drive sales and support the entire sales team.

Working in the alcohol industry presents the opportunity for big profits and rapid growth, but it is a competitive space, which leaves little time to rest on your laurels. Even the most successful brands can be left behind if they fail to adopt and utilize new technology and invest in forward-thinking best practices. An alcohol database is a clear way for beverage alcohol suppliers to help drive sales and support the entire sales team, but many companies are reluctant to incorporate this tool into their daily operations. If you are looking for new ways to stay ahead of the competition, learn more about how an alcohol database can help.

Alcohol Database Basics

A database is actually made up of a more extensive system that includes a computer system, a database management system (DBMS) and an array of applications that support different functions. Together, these components work to help organize information and safely electronically store it in a centralized computer system. This allows an unlimited number of authorized users to access and use the data.

When viewing an alcohol database on a computer screen, you will see rows and columns that form tables of data. This type of organization makes it easy to search, process, analyze, edit and generally interact with the data. Having ready access to information and being able to quickly understand it helps with the decision making process, which can ultimately improve overall business performance. 

In the age of the Internet of Things, databases have become even more sophisticated and capable of handling massive amounts of data. Today, data storage is just one aspect of a database. Modern databases can also automate tasks, which frees up time for innovation while still ensuring tight security. Truly utilizing this tool means using data to improve operational efficiency, track and develop leads and run a more agile and scalable business.

Your Sales Force and an Alcohol Database

An alcohol database can be especially helpful to your sales team, however, many salespeople are reluctant to adopt this technology. It is important to keep in mind that while an alcohol database has clear benefits for the business, salespeople may not see it as a benefit to them as an individual. Each salesperson is driven by their own love for competition, which is why they are apt to protect their information regarding leads. They may be used to writing down customer information or storing it on their personal computer. Once management hands down an order to begin sharing that information, they may show resistance to a new way of doing business and having to relinquish their proprietary information.

Despite these concerns, providing a centralized location where team members can access client contact information does offer benefits. Users can view how leads have been developed over time and team members can step in and help with an account at any time. An alcohol database also allows you to integrate other sales software so that you can track any number of performance indicators. 

Because salespeople may be hesitant about using a database, it is vital that an alcohol database is introduced as a tool that doesn’t just benefit management, but is also designed to support the sales team. One way to get the team on board is to have them play a role in choosing the software they will be using. Making them active participants from day one will ensure that they feel invested in the project and that they find tools with features that are actually useful to them. 

Choosing the Right Database Platform

Fortunately, there are database programs like Overproof, which was designed with the needs of both managers and salespeople in mind. Key features include: menu insights, tasting conversion data, and insights on competitors’ suppliers and distributors. You can aggregate information from over 1.5 million on- and off-premise venues to better understand your own place in the industry and make informed decisions. 

In a competitive industry, like the beverage alcohol industry, data allows businesses to be in control of their brand. With Overproof, you can enjoy access to real-time information that is collected from customers and third-parties. This data is turned into smart metrics that can drive sales and marketing strategies for a better approach to business.

Alcohol databases aren’t just a trendy tool. They are at the forefront of the industry and are helping businesses gain and maintain a competitive edge by leveraging big data. Investing in alcohol database software will not only streamline daily operations, it will also support and empower your sales team and provide you with valuable insights into the industry as a whole. Ultimately, investing in Overproof software provides a clear path to continued success.  


What is a database and an example?

A database is a computerized and electronic way of storing and organizing data. Usually, a database is made up of a management system computer and various applications. Traditionally, an alcohol database will look like a table made up of rows and columns that contain information about things such as historical depletion rates.

What is a database used for?

An alcohol database makes it easier to access, manage, organize and update information about your products as needed. Analyzing the data can play a key role in designing strategic sales and marketing efforts.

Why is a sales database useful to a sales team?

A database provides a sales team with a centralized place to access client information, potential leads and track where customers are in the sales funnel. If everyone has access to this information, any salesperson can help with a customer account as needed.

Given its usefulness, why do so many people resist these databases?

As you might expect salespeople are competitive and protective over the information and leads they have worked to gain. They may not want to share this data with the rest of the team.

What techniques work to convince teams that a database will benefit them?

It is important to make it clear that the database will provide clear benefits for them and not just management. You can do this by enlisting their help and input from the beginning as you choose the right software. This will help them feel invested and make sure that they get a program with features that will help them.

How is a database helpful in the beverage alcohol industry? 

For the alcohol industry, a database can aggregate big data and provide helpful insights into top performing menu items, tasting conversion rates, competitor performance and much more. This information can be used to make the best decision that allows your business to stay agile and prepared for growth. 

Are there any databases made specifically for the alcohol industry?

Overproof is designed especially for managers and salespeople in the alcohol industry and draws information from over 1.5 million venues to provide real-time data.



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