This year has seen unprecedented innovation in how the beverage alcohol industry collects, normalizes and analyzes data. For the first time ever, suppliers have gained access to AI-driven market intelligence through Overproof Insights. Overproof constantly monitors 2.5 million menus nationwide to see when and how suppliers launch and maintain sales and marketing programs, identify seasonal changes, areas of opportunity, trends and more. This key market report includes a wide variety of account segments and offers insight into Dallas alcohol market data, including what suppliers, brands, categories and cocktails lead by venue placements, total mentions and unique products.
What’s Included in the Dallas Alcohol Market Data Report
- 200 Venues
- 611 Menus
- 139 Suppliers
- 403 Brands
- 7,383 Total Mentions
Understanding the Dallas Alcohol Market Data Breakdown
The dataset is distinguished by:
- Venue placements – total venues that mention the supplier, brand or product category.
- Total mentions – amount of times across menus.
- Unique products – total unique products mentioned.
- Menu share – a supplier’s share of all mentions.
Dallas Alcohol Market Data: Key Takeaways
Diageo USA leads with 128 venue placements, 1,124 mentions (15% menu share) and 79 unique products. Bacardi Limited has the second most venue placements (123) and mentions (676, 9% menu share) while Pernod Ricard USA has the second most unique products on Dallas menus with 74.
Tito’s (Tito’s Vodka) leads by venue placements (91), followed by Angostura (Mizkan America, 70) and a tie for third between Cointreau (Remy Cointreau) and Grand Marnier (Campari America), each with 60 venue placements. Tito’s also leads by total mentions with 431, and is followed by Don Julio (Diageo USA) and Deep Eddy (Heaven Hill, 222) – making Dallas the only market where Deep Eddy is in the top three by mentions.
Tequila, vodka and bourbon are the three most popular product categories. Tequila leader Don Julio gets more than double the mentions (279) than Patrón (Bacardi Limited, 137). Margaritas, Martinis and Old Fashioneds are the three most popular cocktail families in Dallas.
Methodology Behind the Report
Overproof’s leading menu analysis technology uses artificial intelligence and machine learning to read and extract insights from beverage menus at scale. Our proprietary algorithms scan digital and physical menus to understand their composition and capture cocktails, branded beers, wines, spirits and non-alcoholic beverages, product categories and subcategories, price point, promotional indicators, sponsorship indicators, cocktail styles and cocktail families. In a matter of seconds, Overproof identifies the brands, products, suppliers, distributors and recipes on each menu.
Overproof’s menu database includes more than 1 million venues with coverage across the U.S. This report includes 200 venues in 10 markets. Some markets will include surrounding areas. A complete list of counties and venues included can be found at the end of the report.
Venues were filtered to include only those which have branded products listed on the menu. Major chain groups were not included. From the list of qualified venues in each market, the 200 with the most branded products listed were chosen. The majority of venues will have more than one menu (happy hour, dinner, etc.), and all menus for a particular venue are considered in the dataset.