Launching a beverage alcohol brand can be a daunting task; the US operates in a highly regulated environment that varies greatly from state to state and finding the aligned representation from distribution to ambassadors can seem impossible. Then you have to identify the ideal accounts to showcase your brand and establish rapport and build influence with on-, off-premise and chain buyers. Once you’ve done all of that, now you can really see if your product captivates consumer attention away from competitors. All this after developing the product itself. Daunting indeed, but it doesn’t have to be. You can download Overproof’s free sales guide to give you an edge while you’re getting started.
In this sales guide, you’ll find a broad overview of how the US beverage alcohol market operates, how to best position your brand, how to build a pricing strategy, and go-to-market plan. Plus, you’ll get insider tips on managing sales reps and brand ambassadors, and many more strategic advisements from people who have been there and done that.
What’s included in The Alcohol Sales Guide:
- how the U.S. beverage alcohol market operates
- how to best position your brand and pricing
- building an efficient go-to-market strategy
- managing sales reps and brand ambassadors
