Launching a beverage alcohol brand can be a daunting task; the US operates in a highly regulated environment that varies greatly from state to state and finding the aligned representation from distribution to ambassadors can seem impossible. Then you have to identify the ideal accounts to showcase your brand and establish rapport and build influence with on-, off-premise and chain buyers. Once you’ve done all of that, now you can really see if your product captivates consumer attention away from competitors. All this after developing the product itself.
Daunting indeed, but it doesn’t have to be.
So what does it take to do this successfully? In the pages ahead, you’ll find a broad overview of how the US beverage alcohol market operates, how to best position your brand and pricing, go-to-market planning and strategy, tips on managing sales reps and brand ambassadors, and many more strategic advisements from people who have been there and done that.
What’s included:
- how the U.S. beverage alcohol market operates
- how to best position your brand and pricing
- building an efficient go-to-market strategy
- managing sales reps and brand ambassadors
