Take the guesswork out of your route-to-market strategy.

Overproof is the only strategy and execution tool that helps alcohol brands build winning plans, based on actionable insights.

Reach your brand goals in every market by analyzing and optimizing your field team’s activity in real-time with Overproof’s interconnected technologies.

HOW IT WORKS

Build, execute, analyze and optimize your strategy.

HOW IT WORKS

Build, execute, analyze and optimize your strategy.

a diagram that shows the relationship between the web portal, mobile app and Overproof Insights. The web portal allows users to create their strategy and assign goals to their team. The team can view and achieve their goals by accessing helpful tools and insights on the Overproof app. Based on the brand strategy set on the portal, Overproof Insights learns and makes recommendations that help optimize your approach.
A diagram that shows how information flows from the Overproof app to the portal and Overproof Insights. By using the app to execute in the field, your team continuously generates valuable data, like the type of venues where they are successful. Insights transforms this field data into actionable Insights to help you optimize your strategy using field learnings. The Overproof app supports your team in the field by providing helpful tools like venue analyses, commitment tracking and more. You'll always know what's happening in the field, in real time, by viewing app activity on the portal.
A diagram that shows how Overproof Insight pushes information to the web portal and mobile app. Overproof Insights combines our proprietary data with your business data and team's performance data to help you easily identify what's working. With these actionable insights in hand, you can continuously optimize your plans to be more effective. Overproof Insights feeds your team valuable in-market data through the Overproof app, so they can achieve their goals. Insights includes menu and bar analyses, success probability at any venue, opportunity account sets and more.
OVERPROOF PORTAL

Enterprise-grade commercial planning for brands of any size.

Create custom brand and market strategies based on unique and industry‐specific insights, and tailored to the needs of your business.
  • CREATE TAILORED BRAND STRATEGIES
  • TRANSLATE TO LOCAL MARKET PLANS
  • SET KPIS AND GOALS FOR YOUR TEAM
  • TRACK FIELD EXECUTION & ACTIVITY
  • ACCESS REAL TIME PERFORMANCE REPORTS
  • LEVERAGE DATA TO OPTIMIZE YOUR APPROACH
SEE PORTAL FEATURES
OVERPROOF APP

Full visibility and control over field execution.

The goals dashboard on the mobile app shows users how they are performing toward their goals. Goals on the dashboard include new account visits, retention account visits, new points of distribution and staff training.
Get full and real-time visibility over your field team’s daily activity, and empower them with the tools they need to execute their monthly goals with the Overproof app.
FEATURES THAT HELP YOUR FIELD TEAM PERFORM BETTER:
  • MONTHLY GOALS, PROGRESS & ALERTS
  • OWNED, TARGET & OPPORTUNITY ACCOUNT SETS
  • SALES ACTIVITY & COMMITMENT TRACKING
  • REAL-TIME OPPORTUNITY ANALYSIS FOR ANY VENUE
  • ACTIVATION PLANNING & EXECUTION WORKFLOWS
  • AUTOMATED DISTRIBUTOR & MANAGER MESSAGING
SEE APP FEATURES
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OVERPROOF INSIGHTS

Business intelligence made easy.

Overproof Insights combines our proprietary data, your business data, and the data generated by your field team’s daily activity through the Overproof app, and turns it into actionable insights, to help you analyze performance and optimize your strategy.
  • KNOW WHICH ACCOUNTS TO TARGET & WHEN
  • RECEIVE ALERTS FOR ATTENTION ITEMS, SUCH AS DAYS UNSOLD OR UNFULFILLED COMMITMENTS
  • KNOW WHICH DAYS & TIMES ARE BEST FOR ACTIVATIONS
  • ON-PREMISE PREMIUM RATING, MENU INSIGHTS, AND COMPETITOR, SUPPLIER & DISTRIBUTOR PRESENCE
  • OFF-PREMISE CATEGORY & PORTFOLIO INSIGHTS, ONLINE RETAIL INSIGHTS & SUCCESS PROBABILITY.
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