Advanced Sales Tracking for Alcohol Brands

Take your alcohol brand to the next level with the Overproof app, the must-have tool for field sales execution and team management.

Drive Success by Setting and Tracking Your Brand's Unique Goals

Set your brand’s unique goals to ensure field users have clear visibility into their progress toward achieving them. With Overproof, your team will have a constant pulse on their personal performance, and you can ensure they stay laser-focused on the right objectives.

Unlock High-Potential Accounts for Targeted Success

Overproof’s extensive account database empowers field users with intelligent account prospecting and puts more than a million venues at their fingertips. They can access their owned, company-owned and target account sets, view insights on venues in their area, and filter by premise type, chain or independent, venue type and more.

Empower Your Team with Actionable Data for Improved Performance

Overproof uses cutting-edge image recognition and machine learning technologies to provide your field team with immediate insights. They can quickly gain a competitive edge through menu analysis reports, which highlight competitor and distributor presence, and identify areas of opportunity.

Enhance Productivity with Efficient and Automated Workflows

From staff trainings and consumer samplings to menu placements and account visits, our platform helps your team plan and execute activities with ease. Action items are prompted automatically, ensuring nothing falls through the cracks, and completed activities are automatically counted toward the user’s goals.

Harness Unparalleled Insight into What's Fueling Your Brand's Success

All field team activity seamlessly flows back to the portal, delivering valuable in-market analysis and the ability to identify successful strategies to tailor your approach. With automated daily, weekly, or monthly reports, you’ll have more time to focus on optimizing your brand strategy and driving growth.

Ready to supercharge your brand's success?

Experience the power of Overproof and transform the way you strategize, execute, and thrive in the competitive world of beverage alcohol sales and marketing.