Newsroom

Published on: Dec. 22, 2022
Overproof Key Market Report: Diageo brands
In the Overproof Key Market Report, which examined the menus of 2,000 bars and restaurants across 10 US markets, Diageo brands were featured in 1,592 venues (79.6%).

Published on: Sept. 3, 2021
Pour me another! Overproof’s new AI-driven
Digital innovation is coming to one of South Florida’s most important industries. Overproof, a Miami-based startup, is leading the charge to bring data-driven insights to the restaurant and bar industry.

Published on: Aug. 29, 2022
These 5 Rum Companies Are Winning Shelf Space
According to the Menu Analysis Report of the 2022 Spirited Awards made by the company Overproof, rum is the second most popular product category based on the number of products mentioned (Bourbon is in first place), third in the total number of mentions, and fourth in venues with a mention.

Published on: July 2022
Artificial Intelligence Is Stepping Into The Wine
This US-based company provides real insights into the alcohol industry. The companys’ portal patches the AI algorithm on sales and user data to approach the planning and execution of relevant sales strategies effectively.

Published on: Aug. 11, 2021
Overproof Launches BarInsights, a Service for
BarInsights converts raw POS data into powerful brand performance insights for beverage alcohol suppliers; a renewed way for bars and brands to work together.

Published on: June 15, 2020
101 Most Innovative Florida Based Machine Learning
Futurology is a London-based media company that promotes cutting edge companies from startups to established brands on a global stage. The Futurology Top 101 showcases the most innovative machine learning companies in Florida.

October 19, 2021
On track to be next family-CEO, Marc De Kuyper
From an early age Marc de Kuyper (43) prepared to lead the Koninklijke De Kuyper family business, one of the oldest distilleries in the world. But things turned out differently. After moving to the U.S. to establish De Kuyper’s presence in the country, he left the business and started his own company three years ago.

August 31, 2021
Overproof Selected for Endeavor Miami’s ScaleUp
Overproof is proud to announce it has been selected to Endeavor Miami’s ScaleUp Program – a tech incubator supporting leading early-stage companies with strong impact potential.

August 11, 2021
Overproof Launches BarInsights: Data
BarInsights converts raw POS data into powerful brand performance insights for beverage alcohol suppliers; a renewed way for bars and brands to work together.

June 22, 2021
Overproof Not-For-Profit CompanyToast Surpasses
Overproof, the first and only business intelligence company that creates commercial planning, execution and tracking tools for the beverage alcohol and hospitality industries, is pleased to announce its not-for-profit virtual happy hour initiative, CompanyToast, generated $700,000 for the hospitality industry in its first year.

October 6, 2020
Rodolfo (Rudy) Ruiz Joins Overproof’s Board of
Ruiz brings more than 40 years of supplier and distributor experience to Overproof, a Miami-based technology company that develops artificial intelligence solutions for the beverage alcohol industry.

September 30, 2020
Overproof Launches Sixdots
Sixdots is a free-to-use ordering and marketing platform specifically designed for bars and restaurants to recover from the impact of COVID-19.
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