Agency-Tested, Brand-Approved Field Marketing Software

The leading field marketing software for sampling agencies to streamline activation planning, track events in real-time, and gain valuable insights to drive revenue growth and keep clients satisfied.

TESTIMONIALS

What Agencies Say About Us

“ Overproof has been absolutely instrumental in the growth of my company. Tastings allows us to place on-site tasks in the rep’s hands, streamline data tracking, and lessen oversight — which is invaluable as a manager. The platform gave my agents the power to do their job, without needing much from me. At their fingertips are automated tasks necessary to their activations. It gave us the tools to provide program info in one spot for our clients. We found the sample tracker to be our favorite part, allowing for complete ease in measuring conversion rates. I recommend the Tastings app as a service to ALL of my clients. “

Sales ManagerThe Nova Collective Agency

“Using the Tastings platform has significantly improved our sampling processes. We previously relied on analog technologies that lacked consistency and uniformity in reporting, but our insistence on using Tastings has professionalized our Brand Ambassador staff. The platform has made reporting to suppliers and distributors uniform, delivering tangible and useful insights over time. The reports are easy to share, but the aggregated data across categories, programs, brands, and date ranges has provided the biggest value to our business operations. The data visualizations are a game-changer, setting Tastings apart from other field marketing software we've used.“

Co-FounderLiquid to Lips Marketing & Shared Spirits

Streamline Planning and Execution

Simplify off-premise activation planning with our intuitive field marketing software. From organizing brand materials and scheduling talent, to customizing which in-store activities are required, Tastings streamlines processes to help you plan and schedule events with ease.

Real-Time Event Tracking

Stay in control of your activations with live tracking. Monitor the progress of events, and keep track of talent arrival times, progress throughout the event, and check-out details across all activations.

Easy Execution & Data Collection

Say goodbye to tedious data collection. Tastings automates the process by capturing activation data in real time, providing you with verified event recaps and valuable insights in your inbox, saving you time and hassle.

Data-Driven Decision-Making

Gain valuable insights and leverage countless metrics to optimize your activation strategy. Identify the perfect combination of agent, location, product, day, and time for each event, resulting in improved program performance and increased revenue.

Effortless Client Reporting

Generate reports with just a few clicks and impress your clients with actionable insights. With Tastings, your team effortlessly collects all the data your clients need, empowering you to seamlessly provide them with comprehensive results that showcase your agency’s expertise.