Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.
National Martini Day: What’s Your Style?
James Bond has made the martini part of pop culture. There is nothing quite as classy as scooting up to the bar and ordering the perfect martini.
National Bourbon Day: America’s Native Spirit
Don’t forget to mark your calendars and celebrate National Bourbon Day on June 14th. In 1964, a Congressional resolution declared bourbon as America’s native spirit. As a result, no other
Carlsberg CEO’s salary falls
Cees ‘t Hart, the chief executive of Danish brewing giant Carlsberg, took home a smaller salary last year after his share-based payments were cut back. Carlsberg’s supervisory board approved the
Naked Wines suspends orders but indies carry on
Online retailer Naked Wines has announced it is not taking any more orders for the time being but many independent and fine wine merchants in the UK and elsewhere are
Customers boost online retailer sales but fulfillment concerns remain
Specialist wine retailers are reporting booming online wine sales as customers turn to online delivery, but there are some concerns about maintaining fulfilment. Tom Ashworth, CEO of Yapp Brothers said
Drinks Revolution: Spiritrade shakes up the drinks industry
Spiritrade boss Jimmy Metta tells db about the firm smashing its first-year growth expectations by 300%, and shaking things up in the industry with the launch of the secure global
Coronavirus briefing: All UK hospitality companies to pay no business rates for a year
UK Chancellor Rishi Sunak has extended the business rates holiday announced in last week’s budget to cover all businesses in the retail, hospitality and leisure sector. Speaking at the government’s
London wine club 67 Pall Mall to remain open, quoting Churchill
Despite the escalating Covid-19 crisis in London, private members’ wine club 67 Pall Mall has today announced its decision to stay open with rousing words from wartime British statesman Winston
Boris Johnson tells UK to avoid bars and restaurants and ‘has powers’ to enforce closure
People in the UK have been told to avoid social contact, work from home and stay away from pubs and bars in an effort to slow down the rise of
