Unlock the on-premise insights your distribution reports are missing.
Get the full picture of your on-premise performance in any market or menu with Overproof Insights.
Overproof’s proprietary menu analysis technology uses artificial intelligence and machine learning to read and extract insights from menus at scale.
BEVERAGE MARKET ANALYSIS
Are you winning the market, menu or category?
Overproof’s unprecedented beverage market analysis can include hundreds or thousands of menus, to give brands insight into their on-premise performance, including their share of menu and category, and how they stack up against the competition.
SALES LIFT ANALYSIS
Are your sales and marketing efforts driving venue placements?
By regularly monitoring the menus of a brand’s target accounts, Overproof helps suppliers draw a direct connection between sales and marketing efforts and ROI, tracking new points of distribution and increased menu share.
TARGET ACCOUNT ANALYSIS
Does your target account profile align with your depletion data?
By overlaying a brand’s depletion data, Overproof pinpoints the matching attributes of accounts that sell the most volume, reverse engineering a brand’s ideal venue profile to build tailored opportunity account lists.