Tastings is a first-of-its-kind online portal and mobile app that enables beverage alcohol brands to create and execute off-premise sampling events, and it’s available free to new users.
Start a free program

Create winning off-premise programs.

Successful brand activation begins with a strong foundation.
Build off-premise tasting programs that generate awareness and drive conversions.

Tasting programs that generate brand awareness and store-verified data.

Tastings lets you deploy successful liquor tastings, wine tastings, or beer tastings, to boost off-premise sales and gather consumer feedback and data. Create a program, set a budget, and allocate sampling events by market, store type and field user. Your field team or talent will use the Tastings mobile app., an in-the-field execution tool, to complete events and gather valuable insights and feedback on every execution, verified by store managers.

  • Easily share instructional videos, messaging, dress code and more to ensure quality control.
  • Sampling data gathered by the field user or talent gives you the valuable consumer insights and product feedback you're looking for.
  • Summary reports are delivered automatically and immediately after every completed activation, and include store surveys, competitor checks and photos.
  • Talent performance data helps you determine which brand ambassadors or field representatives work best for your brand.

Product, Competitor Check & Image Capture

Upon store arrival, talent captures data including product price, promotional pricing and inventory, competitor products and pricing, and submits photos of shelf and behind register placements.
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Tasting Event Execution

Talent sets up using brand directions, like location in store, and a predefined item checklist created in program setup. When the event begins, talent completes a brief data form for each participant, including demographic data, whether the product was sampled and how, customer feedback, and conversions.
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Store Manager & Talent Checkout

When the sampling event is completed, the store manager signs off on sample size, recorded sales and conversion rate as reported by talent, guaranteeing data accuracy and talent accountability. Talent is also prompted to submit their own event insights. You receive a report after every execution.
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Analyze & optimize programs when you use Tastings in tandem with the Overproof platform.

Tastings works best when used in tandem with Overproof’s product suite. Overproof CPF, our Commercial Planning Framework, combines our aggregated data and artificial-intelligence generated insights with your historic and real-time data, to help you make informed decisions when defining your market strategy. Armed with these insights, you can build and optimize actionable and data-backed plans.

What if your CRM told you what accounts to target and when? What if off-premise tastings were scheduled knowing the day and time your target demographic shops at that store? With the Overproof platform, Tastings becomes part of a larger sales and marketing strategy that is built on insights and empowers decision-making without guesswork.

Learn more about Overproof’s Solutions here.

Ready to create a free tasting program?

Register here