Execute off-premise programs and gather data.
THE TASTINGS DASHBOARD
Pre-event planning, post-event analysis
Tastings helps alcohol brands plan programs, analyze their success and optimize them based on performance data.
THE TASTINGS APP FOR YOUR BRAND TEAM
SCHEDULE & EVENT DETAILS
Keep your team
on track and on time
The app puts talent’s schedule in their hands, including activation locations, dates and times, the products being sampled, and educational brand materials. The app also logs their time of arrival to the store and time of departure.
STORE SURVEY
Track inventory and
competitor activity
Talent is prompted to complete a brief store survey to capture product price, promotional pricing and inventory, and submit photos of the shelf placement. Then they’ll capture the same data for your competitors.
PROMOTIONAL MATERIAL SURVEY
Ensure on-brand
executions
Prior to beginning, talent will identify which promotional materials they have on hand, and upload images of their station and of themselves.
TASTING SURVEY
Collect individual
consumer data surveys
For each consumer that enters the store, talent will complete a 5-second survey to capture demographic data, whether the person sampled the product or not, their feedback and purchase decision.
STORE MANAGER CHECKOUT
Verify activation results and talent performance
When the event is complete, the store manager must sign off on the sample size, recorded sales and conversion rate as reported by talent, guaranteeing data accuracy and talent accountability.
AUTOMATED REPORTING
Receive recaps after
each execution
To complete the activation, talent is prompted to rate the event and submit their feedback. You’ll receive an automated email with the final report, and activation results will populate in your portal.
