Optimize In-Store Sampling and Event Success with Overproof Tastings

Take control of your brand's in-store sampling program—unlock valuable data, streamline operations, and drive measurable off premise alcohol sales success.


Approach to in-store sampling and event execution

Data-Driven Decision-Making:

Make informed choices with real-time insights.

Optimized Efficiency:

Streamline program management to save time and effort.

Enhanced Collaboration:

Empower your team to execute flawlessly.


Capture precise insights and track actionable sampling event data.

Superior User Experience:

Enjoy intuitive navigation and visual data representations.

Build programs, assign accounts and schedule talent in one place.

Streamline your program management with Tastings. Easily create new in-store sampling events or bulk upload your current ones, assign accounts, and schedule talent—all within a single, centralized platform. Say goodbye to scattered information and hello to efficient program execution.

Easily provide execution details & brand materials to your team.

Empower your team with all the essential details for flawless sampling events. From brand materials to preferred in-store location, dress code, serve style, and store contact information, Overproof Tastings keeps your team informed. Plus, they’ll receive text notifications when they are assigned an event or there are event changes.

Customize activation tasks to suit your needs.

Tastings gives you the flexibility to choose which tasks you want your team to complete at the store, so you can be sure they’ll capture the information you need. Whether its inventory data, pricing information, competitor insights, photos, or consumer feedback, the app will prompt them to complete each survey.

Real-time event tracking and status updates.

Stay in the know about your in-store sampling events with real-time tracking and status updates. Overproof Tastings allows you to monitor activations as they happen, giving you visibility into event progress, talent activity, and key milestones. With up-to-date information at your fingertips, you can proactively address any issues and ensure smooth execution.

Automated reporting for actionable insights.

After each event, receive comprehensive reports that consolidate data and key metrics. These reports enable you to evaluate performance, measure success, and identify areas for improvement. With actionable insights delivered straight to your dashboard, you can make data-backed decisions and optimize your future in-store sampling program for even greater results.


Designed for Seamless Execution


Simple, Transparent Pricing

What’s included
What’s included
What’s included

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