Create winning off-premise programs.
Build off-premise tasting programs that generate awareness and drive conversions.
Tasting programs that generate brand awareness and store-verified data.
Tastings lets you deploy successful liquor tastings, wine tastings, or beer tastings, to boost off-premise sales and gather consumer feedback and data. Create a program, set a budget, and allocate sampling events by market, store type and field user. Your field team or talent will use the Tastings mobile app., an in-the-field execution tool, to complete events and gather valuable insights and feedback on every execution, verified by store managers.
Product, Competitor Check & Image Capture
Tasting Event Execution
Store Manager & Talent Checkout
Analyze & optimize programs when you use Tastings in tandem with the Overproof platform.
What if your CRM told you what accounts to target and when? What if off-premise tastings were scheduled knowing the day and time your target demographic shops at that store? With the Overproof platform, Tastings becomes part of a larger sales and marketing strategy that is built on insights and empowers decision-making without guesswork.
Learn more about Overproof’s Solutions here.