Tastings is a first-of-its-kind online portal and mobile app that enables beverage alcohol brands to create and execute off-premise activations, and it’s available free to new users.
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Create winning off-premise programs.

Build data-driven off-premise sampling programs that drive conversions.

Programs that generate brand awareness and store-verified data.

With Tastings, beverage alcohol, wine and beer brands can deploy store activations to boost off-premise sales and gather consumer data. Create a program, set a budget, and allocate activations by market, store type and field user. Your field team will use the Tastings mobile app., an in-the-field execution tool, to complete events and gather valuable insights and feedback on every activation in real time, and verified by store managers.

  • Easily assign events to talent and share instructional brand materials.
  • Gather inventory, competitor, and activation data in real-time.
  • Receive activation reports immediately after each event, including demographic data, conversions, and event photos.
  • Review event and program results and talent performance to make better decisions for your brand.

Product, Competitor Check & Image Capture

At the store, your talent will use the Tastings app to input your product price, promo pricing and inventory, competitor products and pricing, and submits photos of shelf placements.
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Sampling Event Execution

When the activation begins, talent will complete a brief survey for each consumer, including demographic data, whether the product was sampled, customer feedback, and conversions.
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Store Manager & Talent Checkout

After the activation, the store manager will sign off on sample size, recorded sales and conversion rate, guaranteeing data accuracy and talent accountability. Talent can include their own event insights. Once the report is submitted, it lands in your inbox.
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Analyze & optimize programs off- and on-premise programs with Overproof platform.

Overproof platform combines our aggregated data and artificial-intelligence generated insights with your historic and real-time data, to help you make informed decisions when defining your market strategy. Armed with these insights, you can build and optimize actionable and data-backed plans. 

When using Tastings in tandem with Overproof platform, you’ll know what accounts to target, what days and times are best for your off-premise activations, and more. With the Overproof platform, Tastings becomes part of a larger sales and marketing strategy that is built on insights and empowers decision-making without guesswork.

Learn more about Overproof’s Solutions here.

Ready to create an off-premise program? Tastings is free to new users. Complete the form to begin.

Register here