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Execute off-premise programs and gather data.

THE TASTINGS DASHBOARD

Pre-event planning, post-event analysis

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Tastings helps alcohol brands plan programs, analyze their success and optimize them based on performance data.
  • CREATE PROGRAMS, ADD ACCOUNTS & ASSIGN TALENT
  • TRACK EVERY ACTIVATION EXECUTION
  • TRACK INVENTORY AND COMPETITOR PRICING AND ACTIVITY
  • GET STORE MANAGER SIGNOFF ON DATA & CONVERSIONS
  • RECEIVE EVENT RECAPS IMMEDIATELY AFTER EACH EXECUTION
  • ACCESS REPORTING BY DEMOGRAPHIC, GEOGRAPHY, OR TALENT
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THE TASTINGS APP FOR YOUR BRAND TEAM
SCHEDULE & EVENT DETAILS

Keep your team

on track and on time

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Talent is prompted to complete a brief store survey to capture product price, promotional pricing and inventory, and submit photos of the shelf placement. Then they’ll capture the same data for your competitors.
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STORE SURVEY

Track inventory and

competitor activity

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The app puts talent’s schedule in their hands, including activation locations, dates and times, the products being sampled, and educational brand materials. The app also logs their time of arrival to the store and time of departure.
PROMOTIONAL MATERIAL SURVEY

Ensure on-brand

executions

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Prior to beginning, talent will identify which promotional materials they have on hand, and upload images of their station and of themselves.
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TASTING SURVEY

Collect individual

consumer data surveys

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For each consumer that enters the store, talent will complete a 5-second survey to capture demographic data, whether the person sampled the product or not, their feedback and purchase decision.
STORE MANAGER CHECKOUT

Verify activation results and talent performance

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When the event is complete, the store manager must sign off on the sample size, recorded sales and conversion rate as reported by talent, guaranteeing data accuracy and talent accountability.
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AUTOMATED REPORTING

Receive recaps after

each execution

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To complete the activation, talent is prompted to rate the event and submit their feedback. You’ll receive an automated email with with the final report, and activation results will populate in your portal.
SCHEDULE A DEMO

Sign up for a demo to begin using Tastings.

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