Create winning off-premise programs.
Programs that generate brand awareness and store-verified data.
With Tastings, beverage alcohol, wine and beer brands can deploy store activations to boost off-premise sales and gather consumer data. Create a program, set a budget, and allocate activations by market, store type and field user. Your field team will use the Tastings mobile app., an in-the-field execution tool, to complete events and gather valuable insights and feedback on every activation in real time, and verified by store managers.
Product, Competitor Check & Image Capture
Sampling Event Execution
Store Manager & Talent Checkout
Analyze & optimize programs off- and on-premise programs with Overproof platform.
When using Tastings in tandem with Overproof platform, you’ll know what accounts to target, what days and times are best for your off-premise activations, and more. With the Overproof platform, Tastings becomes part of a larger sales and marketing strategy that is built on insights and empowers decision-making without guesswork.
Learn more about Overproof’s Solutions here.