This year has seen unprecedented innovation in how the beverage alcohol industry collects, normalizes and analyzes data. For the first time ever, suppliers have gained access to AI-driven market intelligence through Overproof Insights. Overproof constantly monitors 2.5 million menus nationwide to see when and how suppliers launch and maintain sales and marketing programs, identify seasonal changes, areas of opportunity, trends and more. This key market report includes a wide variety of account segments and offers insight into Los Angeles alcohol market data, including what suppliers, brands, categories and cocktails lead by venue placements, total mentions and unique products.
What’s Included in the Los Angeles Alcohol Market Data Report
- 200 Venues
- 813 Menus
- 219 Suppliers
- 656 Brands
- 14,273 Total Mentions
Understanding the Los Angeles Alcohol Market Data Breakdown
The dataset is distinguished by:
- Venue placements – total venues that mention the supplier, brand or product category.
- Total mentions – amount of times across menus.
- Unique products – total unique products mentioned.
- Menu share – a supplier’s share of all mentions.
Los Angeles Alcohol Market Data: Key Takeaways
Bacardi Limited leads with 182 venue placements followed by Diageo USA (178). By total mentions, Diageo USA leads with 1,813, (12.7% menu share), followed by Bacardi Limited with 1,517 mentions (10.6% menu share). By unique products, Diageo USA (109) edges out Pernod Ricard USA (108).
Don Julio (Diageo USA) has the most venue placements (109), followed by Tito’s (Tito’s Vodka, 104) and Patrón (Bacardi Limited, 95). Los Angeles is the only market where tequila brands take all three top spots by total mentions: Don Julio (427), Patrón (411) and Cazadores (Bacardi Limited, 292).
Tequila, bourbon and vodka are the most popular categories but no market shows a larger disparity between the top category and those that follow. Tequila has nearly double the presence of bourbon. Margaritas, Old Fashioneds and Martinis are the most popular cocktail families in this market.
Methodology Behind the Report
Overproof’s leading menu analysis technology uses artificial intelligence and machine learning to read and extract insights from beverage menus at scale. Our proprietary algorithms scan digital and physical menus to understand their composition and capture cocktails, branded beers, wines, spirits and non-alcoholic beverages, product categories and subcategories, price point, promotional indicators, sponsorship indicators, cocktail styles and cocktail families. In a matter of seconds, Overproof identifies the brands, products, suppliers, distributors and recipes on each menu.
Overproof’s menu database includes more than 1 million venues with coverage across the U.S. This report includes 200 venues in 10 markets. Some markets will include surrounding areas. A complete list of counties and venues included can be found at the end of the report.
Venues were filtered to include only those which have branded products listed on the menu. Major chain groups were not included. From the list of qualified venues in each market, the 200 with the most branded products listed were chosen. The majority of venues will have more than one menu (happy hour, dinner, etc.), and all menus for a particular venue are considered in the dataset.
