2020 has been a challenging year no matter how you measure it. But how did the industry do overall in a financial climate that has been rough for nearly all businesses?
Overproof Blog
Field Activity Operations: How to Optimize as an Alcohol Producer
Learn what the 9 main functions of field activity management are, and how you can optimize them by leveraging technology as a brand manager in the beverage alcohol industry.
How to Work with Liquor Distributors 101
You have created a mouth-watering spirit and now you are looking to establish your brand by putting it on retail shelves. Not so fast. Before you can connect with retailers and consumers, you will need to find the right liquor distributor.
Improve Your Sales Process for Alcohol Sales
In order to be a successful alcohol sales rep, you have to be able to continually land new accounts and anticipate slow periods. This means stepping back from the daily or even weekly aspects of sales and examining the big picture.
Depletion Reports: Everything You Need to Know
When it comes to running a successful alcoholic beverage producing company, information is key. Here's how depletion reports and technology play a pivotal role.
Why You Should Invest in an Alcohol Database
Investing in new technology like an alcohol database is a clear way for beverage alcohol suppliers to help drive sales and support the entire sales team.
Spirits Marketing Tips for 2021
January is a notoriously slow month for alcohol sales and 2021 is going to be especially tough for retailers in light of COVID-19. Spirits marketing will be more important than ever this year.
Preparing for On-Premise Sales in 2021?
2020 has been a rough year for all industries. For businesses in the beverage alcohol industry that rely on on-premise sales, it’s been especially turbulent. Here are some thoughts going into 2021.
What the Future Looks Like for Liquor Tastings
Virtual liquor tastings may become a staple offering for distilleries post-pandemic due to their low overhead cost and success in building brand awareness.
COVID-19’s Impact on DTC and Off-Premise Sales
The COVID-19 pandemic has had a significant impact on businesses across all industries, although the restaurant and alcohol industries have been especially hard hit.
Effective Winery Marketing Tactics
The reality of running and marketing a winery involves a ton of work. After all, your winery can’t be successful unless people are buying your bottles.
Alcohol Sales Data and Trends
2020 has been a challenging year no matter how you measure it. But how did the industry do overall in a financial climate that has been rough for nearly all businesses?
Spirits Marketing Strategy
To get people to buy your product, you need to have a strong spirits marketing strategy. With a little effort and creativity, you can have a winning brand.
CompanyToast & Café La Trova Create Virtual Cantinero Experience
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
The Importance of Diversity in Hospitality
The hospitality industry is a uniquely diverse field because it relies on a complex system of different businesses and a diverse set of employees and clients from different backgrounds. While
The Dangers of Over Serving Alcohol in A Bar
When a person goes to an alcohol-serving establishment, it is their responsibility to conduct themselves appropriately. However, over serving alcohol in a bar can lead to a number of legal problems, making it
Company Happy Hours For Employees
Happy hour is widely known as a period of time during which the price of drinks and food is reduced, providing the perfect opportunity to unwind with friends and colleagues after the workday. In
Hospitality Resources Amid COVID-19 Shutdowns
The spread of COVID-19 has forced lawmakers to take various measures to enforce social distancing and help flatten the curve.
Field Activity Operations: How to Optimize as an Alcohol Producer
Learn what the 9 main functions of field activity management are, and how you can optimize them by leveraging technology as a brand manager in the beverage alcohol industry.
Improve Your Sales Process for Alcohol Sales
In order to be a successful alcohol sales rep, you have to be able to continually land new accounts and anticipate slow periods. This means stepping back from the daily or even weekly aspects of sales and examining the big picture.
Depletion Reports: Everything You Need to Know
When it comes to running a successful alcoholic beverage producing company, information is key. Here's how depletion reports and technology play a pivotal role.
Why You Should Invest in an Alcohol Database
Investing in new technology like an alcohol database is a clear way for beverage alcohol suppliers to help drive sales and support the entire sales team.
Spirits Marketing Tips for 2021
January is a notoriously slow month for alcohol sales and 2021 is going to be especially tough for retailers in light of COVID-19. Spirits marketing will be more important than ever this year.
What the Future Looks Like for Liquor Tastings
Virtual liquor tastings may become a staple offering for distilleries post-pandemic due to their low overhead cost and success in building brand awareness.
COVID-19’s Impact on DTC and Off-Premise Sales
The COVID-19 pandemic has had a significant impact on businesses across all industries, although the restaurant and alcohol industries have been especially hard hit.
Spirits Marketing Strategy
To get people to buy your product, you need to have a strong spirits marketing strategy. With a little effort and creativity, you can have a winning brand.
What You Need to Know about Winery Software
Winery software is playing a key role in how modern wineries approach everything from vineyard production and inventory management to accounting and customer relations.
The State of the Beverage Alcohol Industry 2020
In the early months of 2020, COVID-19 began spreading across the world. Since then, the pandemic has had a major effect on countries and industries, including the beverage alcohol industry.
Why Distillery Software is Necessary Today
Distillery software is designed to help distilleries organize and effectively run all the operational and logistical components of the business.
Wine Trends in the Era of COVID-19
The beverage industry has seen noticeable changes in wine trends due to COVID-19, both in how much wine people are drinking and in how they are consuming it.
Preparing for On-Premise Sales in 2021?
2020 has been a rough year for all industries. For businesses in the beverage alcohol industry that rely on on-premise sales, it’s been especially turbulent. Here are some thoughts going into 2021.
What the Future Looks Like for Liquor Tastings
Virtual liquor tastings may become a staple offering for distilleries post-pandemic due to their low overhead cost and success in building brand awareness.
COVID-19’s Impact on DTC and Off-Premise Sales
The COVID-19 pandemic has had a significant impact on businesses across all industries, although the restaurant and alcohol industries have been especially hard hit.
The State of the Beverage Alcohol Industry 2020
In the early months of 2020, COVID-19 began spreading across the world. Since then, the pandemic has had a major effect on countries and industries, including the beverage alcohol industry.
Wine Trends in the Era of COVID-19
The beverage industry has seen noticeable changes in wine trends due to COVID-19, both in how much wine people are drinking and in how they are consuming it.
Overproof Launches Sixdots
Sixdots is a free-to-use ordering and marketing platform specifically designed for bars and restaurants to recover from the impact of COVID-19.
Maintain Employee Safety during COVID-19
As bars and restaurants begin reopening across the country, employers are faced with trying to find the right balance between welcoming back customers while also maintaining employee safety.
Outdoor Dining during Covid-19
Outdoor dining has become a popular option as some states have made enough progress with the pandemic to lift certain restrictions on bars and restaurants.
Customer Experience Strategy Amid COVID-19
The COVID-19 pandemic has changed practically every aspect of life. Priorities have shifted and customers have new needs and expectations that reflect the current environment.
Improving the Drive-Thru Restaurant Experience During COVID-19
As the COVID-19 pandemic continues to wear on, restaurants are increasingly relying on drive-thru and pickup services to continue to serve customers, implement safety best practices and earn revenue.
How COVID-19 is Affecting Restaurant Design
The restaurant industry has been hit especially hard by shelter in place orders and other restrictions that are designed to encourage social distancing and reduce the spread of the virus.
How Restaurant Menu Design is Changing
As a result of strict new limitations and restrictions due to COVID-19, restaurant menu design is evolving rapidly so that restaurants can continue to provide decent service.
How to Work with Liquor Distributors 101
You have created a mouth-watering spirit and now you are looking to establish your brand by putting it on retail shelves. Not so fast. Before you can connect with retailers and consumers, you will need to find the right liquor distributor.
Depletion Reports: Everything You Need to Know
When it comes to running a successful alcoholic beverage producing company, information is key. Here's how depletion reports and technology play a pivotal role.
On-Premise Alcohol Sales Amid COVID-19
Since COVID-19 hit the United States, restaurants and bars have been hit hard with closures.
Alcohol Distribution: Spirits, Wine and Beer
Alcohol distribution in the United States operates under the Three-Tier System consisting of the producer, the distributor, and the retailer.
How to Be a Successful Liquor Brand Ambassador
It sounds like something akin to James Bond: get paid to travel the country drinking high-end liquors while schmoozing with the rich and beautiful. While that certainly describes some of the experiences of a liquor brand ambassador’s life, it is not the full story.
Rodolfo (Rudy) Ruiz Joins Overproof’s Board of Directors
Ruiz brings more than 40 years of supplier and distributor experience to Overproof, a Miami-based technology company that develops artificial intelligence solutions for the beverage alcohol industry.
Overproof Launches Sixdots
Sixdots is a free-to-use ordering and marketing platform specifically designed for bars and restaurants to recover from the impact of COVID-19.
CompanyToast Raises $168,000 for Bartenders
CompanyToast quickly turned into an international undertaking. Since its launch in April, the program has created temporary jobs for nearly 300 bartenders nationwide, a $150,000 payout.
How to Optimize Your Brand Tasting Activation
Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.
CompanyToast & Café La Trova Create Virtual Cantinero Experience
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
Overproof Launches CompanyToast: Virtual Happy Hour
Companies can treat employees to a virtual, hands-on happy hour, cocktail kit with full-sized liquor bottle and ingredients included, while providing job opportunities for bartenders MIAMI — Overproof, the first and only
Overproof Raises $1.25M in Fourth Seed Round
Overproof, the first and only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry – today announced the initial closing of an additional $1.25M from existing investors in its fourth round of seed funding.
Bars and Restaurants React to COVID-19 Closures
Bars and restaurants all over the country are having to make quick adjustments while circumstances and protocols related to COVID-19 develop.
How Business Intelligence Helps Alcohol Brands
Beyond just the accumulation of data, business intelligence (BI) is turning that data into insights, strategies, and actions that help a business thrive.
COVID-19: Government Relief for Businesses
While there is a lot of uncertainty surrounding COVID-19 and its subsequent impacts on individuals and businesses, what we do know is that the governments and charities, are all stepping up to help provide relief.
Businesses Tips: Navigate COVID-19 Employee Challenges
COVID-19 has presented small businesses with a unique set of challenges and employers are having to navigate unchartered territory while also trying to stay healthy and keep their doors open.
Bankruptcy as a Strategy and Not a Sign of Defeat
As the COVID-19 pandemic continues to put financial stress on businesses and individuals, it is more important than ever to know what your options are and what strategies will provide you with the best solutions.
Restaurants, Hotels & Bars: Surviving COVID Closures
The restaurant and hospitality industry are among the hardest hit by the COVID-19 epidemic. Self-distancing is keeping people home and away from bars, restaurants and hotels.
Field Activity Operations: How to Optimize as an Alcohol Producer
Learn what the 9 main functions of field activity management are, and how you can optimize them by leveraging technology as a brand manager in the beverage alcohol industry.
Spirits Marketing Tips for 2021
January is a notoriously slow month for alcohol sales and 2021 is going to be especially tough for retailers in light of COVID-19. Spirits marketing will be more important than ever this year.
Preparing for On-Premise Sales in 2021?
2020 has been a rough year for all industries. For businesses in the beverage alcohol industry that rely on on-premise sales, it’s been especially turbulent. Here are some thoughts going into 2021.
COVID-19’s Impact on DTC and Off-Premise Sales
The COVID-19 pandemic has had a significant impact on businesses across all industries, although the restaurant and alcohol industries have been especially hard hit.
Effective Winery Marketing Tactics
The reality of running and marketing a winery involves a ton of work. After all, your winery can’t be successful unless people are buying your bottles.
Alcohol Sales Data and Trends
2020 has been a challenging year no matter how you measure it. But how did the industry do overall in a financial climate that has been rough for nearly all businesses?
On-Premise Alcohol Sales Amid COVID-19
Since COVID-19 hit the United States, restaurants and bars have been hit hard with closures.
Learn How Scotch is Made on National Scotch Day
June 17th, is officially National Scotch Day, but there really isn’t a bad day to celebrate and enjoy this unique liquor.
Sip Your Favorite Tequila on National Tequila Day
Be sure to mark your calendar because National Tequila Day is right around the corner.
National Dive Bar Day: A Local’s Favorite
Do you have a favorite neighborhood bar that does not worry about frills and fancy drinks? If so, you may want to stop in on July 7th, to celebrate National Dive Bar Day and show your local bar some love.
Wine Tasting for Beginners
If you are new to wine tasting, it can feel like a foreign and intimidating world. There is a wide variety of wines and tasters that each have their own language when it comes to describing wines.
What to Do if You Face Workplace Harassment
Unfortunately, workplace harassment is a reality for many people. However, there are protections in place for workers so that they can take action and advocate for themselves even when there is a power imbalance.
Field Activity Operations: How to Optimize as an Alcohol Producer
Learn what the 9 main functions of field activity management are, and how you can optimize them by leveraging technology as a brand manager in the beverage alcohol industry.
How to Work with Liquor Distributors 101
You have created a mouth-watering spirit and now you are looking to establish your brand by putting it on retail shelves. Not so fast. Before you can connect with retailers and consumers, you will need to find the right liquor distributor.
Improve Your Sales Process for Alcohol Sales
In order to be a successful alcohol sales rep, you have to be able to continually land new accounts and anticipate slow periods. This means stepping back from the daily or even weekly aspects of sales and examining the big picture.
Depletion Reports: Everything You Need to Know
When it comes to running a successful alcoholic beverage producing company, information is key. Here's how depletion reports and technology play a pivotal role.
Why You Should Invest in an Alcohol Database
Investing in new technology like an alcohol database is a clear way for beverage alcohol suppliers to help drive sales and support the entire sales team.
Why Distillery Software is Necessary Today
Distillery software is designed to help distilleries organize and effectively run all the operational and logistical components of the business.
Ordering Whiskey at Bar Post COVID-19
While COVID-19 has many of us staying home indefinitely, bars will reopen again one day and now is a good time to brush up on your whiskey knowledge.
How to Optimize Your Brand Tasting Activation
Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.
CompanyToast & Café La Trova Create Virtual Cantinero Experience
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
Brand Ambassadors for Alcohol Brands
As marketing efforts continue to evolve and change with times, alcohol brand ambassadors have become a crucial part of the overall alcohol brand marketing strategy.
Alcohol Marketing 101: What to Know
The idea of alcohol marketing is to bring a brand into the sight of potential customers. Whether the brand falls into the liquor market, beer market, or wine market, the same tactics prevail.
National Craft Distillery Day: What Is A Craft Spirit?
National Craft Distillery Day is celebrated on May 22nd in honor of craft distillery pioneers Nicholas Strauser, Connie Strauser, and Brandy Strauser-Sobnaski of N Scott Distillery, who produce fine handcrafted spirits and launched their first ever
