CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
Overproof Blog
How to Market and Promote Your Alcohol Brand
When it comes to effectively marketing alcohol, there are some tried and true strategies that continue to work and increase brand awareness.
On-Premise Alcohol Sales Amid COVID-19
Since COVID-19 hit the United States, restaurants and bars have been hit hard with closures.
Learn How Scotch is Made on National Scotch Day
June 17th, is officially National Scotch Day, but there really isn’t a bad day to celebrate and enjoy this unique liquor.
Ordering Whiskey at Bar Post COVID-19
While COVID-19 has many of us staying home indefinitely, bars will reopen again one day and now is a good time to brush up on your whiskey knowledge.
Sip Your Favorite Tequila on National Tequila Day
Be sure to mark your calendar because National Tequila Day is right around the corner.
CompanyToast Raises $168,000 for Bartenders
CompanyToast quickly turned into an international undertaking. Since its launch in April, the program has created temporary jobs for nearly 300 bartenders nationwide, a $150,000 payout.
POS Software for Restaurants and Bars
POS or point of sale systems allow restaurants and bars to provide a better customer experience.
National Dive Bar Day: A Local’s Favorite
Do you have a favorite neighborhood bar that does not worry about frills and fancy drinks? If so, you may want to stop in on July 7th, to celebrate National Dive Bar Day and show your local bar some love.
Wine Tasting for Beginners
If you are new to wine tasting, it can feel like a foreign and intimidating world. There is a wide variety of wines and tasters that each have their own language when it comes to describing wines.
What to Do if You Face Workplace Harassment
Unfortunately, workplace harassment is a reality for many people. However, there are protections in place for workers so that they can take action and advocate for themselves even when there is a power imbalance.
National Work From Home Day
The COVID-19 pandemic has forced many employees to work from home. This can be a real adjustment if you are used to the routine of going to the office everyday.
How to Optimize Your Brand Tasting Activation
Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.
CompanyToast & Café La Trova Create Virtual Cantinero Experience
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
The Importance of Diversity in Hospitality
The hospitality industry is a uniquely diverse field because it relies on a complex system of different businesses and a diverse set of employees and clients from different backgrounds. While
The Dangers of Over Serving Alcohol in A Bar
When a person goes to an alcohol-serving establishment, it is their responsibility to conduct themselves appropriately. However, over serving alcohol in a bar can lead to a number of legal problems, making it
Company Happy Hours For Employees
Happy hour is widely known as a period of time during which the price of drinks and food is reduced, providing the perfect opportunity to unwind with friends and colleagues after the workday. In
Hospitality Resources Amid COVID-19 Shutdowns
The spread of COVID-19 has forced lawmakers to take various measures to enforce social distancing and help flatten the curve.
How to Market and Promote Your Alcohol Brand
When it comes to effectively marketing alcohol, there are some tried and true strategies that continue to work and increase brand awareness.
On-Premise Alcohol Sales Amid COVID-19
Since COVID-19 hit the United States, restaurants and bars have been hit hard with closures.
POS Software for Restaurants and Bars
POS or point of sale systems allow restaurants and bars to provide a better customer experience.
National Work From Home Day
The COVID-19 pandemic has forced many employees to work from home. This can be a real adjustment if you are used to the routine of going to the office everyday.
How to Optimize Your Brand Tasting Activation
Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.
CompanyToast & Café La Trova Create Virtual Cantinero Experience
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
The Importance of Diversity in Hospitality
The hospitality industry is a uniquely diverse field because it relies on a complex system of different businesses and a diverse set of employees and clients from different backgrounds. While
Brand Ambassadors for Alcohol Brands
As marketing efforts continue to evolve and change with times, alcohol brand ambassadors have become a crucial part of the overall alcohol brand marketing strategy.
Alcohol Marketing 101: What to Know
The idea of alcohol marketing is to bring a brand into the sight of potential customers. Whether the brand falls into the liquor market, beer market, or wine market, the same tactics prevail.
Company Morale: What Makes Employees Happy
Employee morale describes the overall outlook, attitude, satisfaction, and confidence that employees feel at work. When employees are positive about their work environment and believe that they can meet their most important career and vocational needs, employee morale is positive and high.
Company Happy Hours For Employees
Happy hour is widely known as a period of time during which the price of drinks and food is reduced, providing the perfect opportunity to unwind with friends and colleagues after the workday. In
How to Fix Low Workplace Morale
Low morale in the workplace brings down productivity and performance. When employees experience low morale, it is reflected by mediocre and uninspired work as well as a clear lack of motivation. Focus: The Hidden Driver of Excellence, a
On-Premise Alcohol Sales Amid COVID-19
Since COVID-19 hit the United States, restaurants and bars have been hit hard with closures.
CompanyToast Raises $168,000 for Bartenders
CompanyToast quickly turned into an international undertaking. Since its launch in April, the program has created temporary jobs for nearly 300 bartenders nationwide, a $150,000 payout.
National Work From Home Day
The COVID-19 pandemic has forced many employees to work from home. This can be a real adjustment if you are used to the routine of going to the office everyday.
The “New Normal” for Businesses and Employees
After months of restrictions that were meant to help flatten the curve during the COVID-19 pandemic, many states are allowing businesses to reopen.
Company Happy Hours For Employees
Happy hour is widely known as a period of time during which the price of drinks and food is reduced, providing the perfect opportunity to unwind with friends and colleagues after the workday. In
Hospitality Resources Amid COVID-19 Shutdowns
The spread of COVID-19 has forced lawmakers to take various measures to enforce social distancing and help flatten the curve.
COVID-19: Government Relief for Businesses
While there is a lot of uncertainty surrounding COVID-19 and its subsequent impacts on individuals and businesses, what we do know is that the governments and charities, are all stepping up to help provide relief.
Businesses Tips: Navigate COVID-19 Employee Challenges
COVID-19 has presented small businesses with a unique set of challenges and employers are having to navigate unchartered territory while also trying to stay healthy and keep their doors open.
Bankruptcy as a Strategy and Not a Sign of Defeat
As the COVID-19 pandemic continues to put financial stress on businesses and individuals, it is more important than ever to know what your options are and what strategies will provide you with the best solutions.
Restaurants, Hotels & Bars: Surviving COVID Closures
The restaurant and hospitality industry are among the hardest hit by the COVID-19 epidemic. Self-distancing is keeping people home and away from bars, restaurants and hotels.
Distilleries Making Hand Sanitizer out of Spirits
As it became clear that the coronavirus was on track to become a global pandemic, WHO and other health officials recommended that people use hand sanitizer to protect themselves and stop the
Alcohol Awareness Month: COVID-19 Impact on Alcoholism
April is Alcohol Awareness Month – created by the National Council on Alcoholism and Drug Dependence as a way to increase awareness and education regarding the dangers of alcoholism.
On-Premise Alcohol Sales Amid COVID-19
Since COVID-19 hit the United States, restaurants and bars have been hit hard with closures.
Alcohol Distribution: Spirits, Wine and Beer
Alcohol distribution in the United States operates under the Three-Tier System consisting of the producer, the distributor, and the retailer.
How to Be a Successful Liquor Brand Ambassador
It sounds like something akin to James Bond: get paid to travel the country drinking high-end liquors while schmoozing with the rich and beautiful. While that certainly describes some of the experiences of a liquor brand ambassador’s life, it is not the full story.
CompanyToast Raises $168,000 for Bartenders
CompanyToast quickly turned into an international undertaking. Since its launch in April, the program has created temporary jobs for nearly 300 bartenders nationwide, a $150,000 payout.
How to Optimize Your Brand Tasting Activation
Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.
CompanyToast & Café La Trova Create Virtual Cantinero Experience
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
Overproof Launches CompanyToast: Virtual Happy Hour
Companies can treat employees to a virtual, hands-on happy hour, cocktail kit with full-sized liquor bottle and ingredients included, while providing job opportunities for bartenders MIAMI — Overproof, the first and only
Overproof Raises $1.25M in Fourth Seed Round
Overproof, the first and only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry – today announced the initial closing of an additional $1.25M from existing investors in its fourth round of seed funding.
Bars and Restaurants React to COVID-19 Closures
Bars and restaurants all over the country are having to make quick adjustments while circumstances and protocols related to COVID-19 develop.
How Business Intelligence Helps Alcohol Brands
Beyond just the accumulation of data, business intelligence (BI) is turning that data into insights, strategies, and actions that help a business thrive.
COVID-19: Government Relief for Businesses
While there is a lot of uncertainty surrounding COVID-19 and its subsequent impacts on individuals and businesses, what we do know is that the governments and charities, are all stepping up to help provide relief.
Businesses Tips: Navigate COVID-19 Employee Challenges
COVID-19 has presented small businesses with a unique set of challenges and employers are having to navigate unchartered territory while also trying to stay healthy and keep their doors open.
Bankruptcy as a Strategy and Not a Sign of Defeat
As the COVID-19 pandemic continues to put financial stress on businesses and individuals, it is more important than ever to know what your options are and what strategies will provide you with the best solutions.
Restaurants, Hotels & Bars: Surviving COVID Closures
The restaurant and hospitality industry are among the hardest hit by the COVID-19 epidemic. Self-distancing is keeping people home and away from bars, restaurants and hotels.
On-Premise Alcohol Sales Amid COVID-19
Since COVID-19 hit the United States, restaurants and bars have been hit hard with closures.
Learn How Scotch is Made on National Scotch Day
June 17th, is officially National Scotch Day, but there really isn’t a bad day to celebrate and enjoy this unique liquor.
Sip Your Favorite Tequila on National Tequila Day
Be sure to mark your calendar because National Tequila Day is right around the corner.
POS Software for Restaurants and Bars
POS or point of sale systems allow restaurants and bars to provide a better customer experience.
National Dive Bar Day: A Local’s Favorite
Do you have a favorite neighborhood bar that does not worry about frills and fancy drinks? If so, you may want to stop in on July 7th, to celebrate National Dive Bar Day and show your local bar some love.
Wine Tasting for Beginners
If you are new to wine tasting, it can feel like a foreign and intimidating world. There is a wide variety of wines and tasters that each have their own language when it comes to describing wines.
What to Do if You Face Workplace Harassment
Unfortunately, workplace harassment is a reality for many people. However, there are protections in place for workers so that they can take action and advocate for themselves even when there is a power imbalance.
National Work From Home Day
The COVID-19 pandemic has forced many employees to work from home. This can be a real adjustment if you are used to the routine of going to the office everyday.
How to Optimize Your Brand Tasting Activation
Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.
The “New Normal” for Businesses and Employees
After months of restrictions that were meant to help flatten the curve during the COVID-19 pandemic, many states are allowing businesses to reopen.
National Martini Day: What’s Your Style?
James Bond has made the martini part of pop culture. There is nothing quite as classy as scooting up to the bar and ordering the perfect martini.
The Importance of Diversity in Hospitality
The hospitality industry is a uniquely diverse field because it relies on a complex system of different businesses and a diverse set of employees and clients from different backgrounds. While
Ordering Whiskey at Bar Post COVID-19
While COVID-19 has many of us staying home indefinitely, bars will reopen again one day and now is a good time to brush up on your whiskey knowledge.
How to Optimize Your Brand Tasting Activation
Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.
CompanyToast & Café La Trova Create Virtual Cantinero Experience
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
Brand Ambassadors for Alcohol Brands
As marketing efforts continue to evolve and change with times, alcohol brand ambassadors have become a crucial part of the overall alcohol brand marketing strategy.
Alcohol Marketing 101: What to Know
The idea of alcohol marketing is to bring a brand into the sight of potential customers. Whether the brand falls into the liquor market, beer market, or wine market, the same tactics prevail.
National Craft Distillery Day: What Is A Craft Spirit?
National Craft Distillery Day is celebrated on May 22nd in honor of craft distillery pioneers Nicholas Strauser, Connie Strauser, and Brandy Strauser-Sobnaski of N Scott Distillery, who produce fine handcrafted spirits and launched their first ever
Alcohol Distribution: Spirits, Wine and Beer
Alcohol distribution in the United States operates under the Three-Tier System consisting of the producer, the distributor, and the retailer.
How to Be a Successful Liquor Brand Ambassador
It sounds like something akin to James Bond: get paid to travel the country drinking high-end liquors while schmoozing with the rich and beautiful. While that certainly describes some of the experiences of a liquor brand ambassador’s life, it is not the full story.
How to Manage Growth for Your Distillery
While some smaller distilleries will sell their bottles directly, scaling your business usually means working with a distributor who will take charge of selling your spirits to retailers.
Entering the U.S. Market with a New Alcohol Brand
Use these tips to develop a strategy that will help your new beverage alcohol brand successfully enter and take hold in a crowded industry.
How Business Intelligence Can Help Alcohol Brands
Business intelligence provides incredibly valuable information for your business. More than just giving you a deluge of data, BI helps you make sense of the numbers and make smarter business decisions. Business intelligence allows you to understand every facet of your business better and predict your customers’ wants. You know there is gold in the alcohol business. BI helps you mine it.
Micro, Nano & Craft Breweries: What’s the difference?
You may have heard of brewpubs, microbreweries and craft breweries -- have you ever wondered what the terms all mean? The range of names are partly the result of state laws regarding where and how a manufacturer can sell their beer.
