CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
Overproof Blog
Effective Winery Marketing Tactics
The reality of running and marketing a winery involves a ton of work. After all, your winery can’t be successful unless people are buying your bottles.
Alcohol Sales Data and Trends
2020 has been a challenging year no matter how you measure it. But how did the industry do overall in a financial climate that has been rough for nearly all businesses?
Spirits Marketing Strategy
To get people to buy your product, you need to have a strong spirits marketing strategy. With a little effort and creativity, you can have a winning brand.
What You Need to Know about Winery Software
Winery software is playing a key role in how modern wineries approach everything from vineyard production and inventory management to accounting and customer relations.
The State of the Beverage Alcohol Industry 2020
In the early months of 2020, COVID-19 began spreading across the world. Since then, the pandemic has had a major effect on countries and industries, including the beverage alcohol industry.
Why Distillery Software is Necessary Today
Distillery software is designed to help distilleries organize and effectively run all the operational and logistical components of the business.
Online Ordering Systems for Restaurants
Online ordering systems for restaurants have become increasingly vital during COVID-19 when in-person dining may not be an option. Learn more about these systems and what to look for when choosing the right online ordering system for restaurants.
What You Need to Know About Alcohol Delivery
During COVID-19, people are looking for ways to get alcohol delivery without having to leave the comfort of their homes, which has unexpectedly proven difficult due to the three-tier system.
Wine Trends in the Era of COVID-19
The beverage industry has seen noticeable changes in wine trends due to COVID-19, both in how much wine people are drinking and in how they are consuming it.
Rodolfo (Rudy) Ruiz Joins Overproof’s Board of Directors
Ruiz brings more than 40 years of supplier and distributor experience to Overproof, a Miami-based technology company that develops artificial intelligence solutions for the beverage alcohol industry.
Overproof Launches Sixdots
Sixdots is a free-to-use ordering and marketing platform specifically designed for bars and restaurants to recover from the impact of COVID-19.
Customer Satisfaction Surveys for Restaurants
Customer satisfaction is key to any successful restaurant. With online customer satisfaction surveys for restaurants, customers can quickly and easily answer questions that help you understand what you are doing right and the wants and needs of customers.
CompanyToast & Café La Trova Create Virtual Cantinero Experience
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
The Importance of Diversity in Hospitality
The hospitality industry is a uniquely diverse field because it relies on a complex system of different businesses and a diverse set of employees and clients from different backgrounds. While
The Dangers of Over Serving Alcohol in A Bar
When a person goes to an alcohol-serving establishment, it is their responsibility to conduct themselves appropriately. However, over serving alcohol in a bar can lead to a number of legal problems, making it
Company Happy Hours For Employees
Happy hour is widely known as a period of time during which the price of drinks and food is reduced, providing the perfect opportunity to unwind with friends and colleagues after the workday. In
Hospitality Resources Amid COVID-19 Shutdowns
The spread of COVID-19 has forced lawmakers to take various measures to enforce social distancing and help flatten the curve.
Spirits Marketing Strategy
To get people to buy your product, you need to have a strong spirits marketing strategy. With a little effort and creativity, you can have a winning brand.
What You Need to Know about Winery Software
Winery software is playing a key role in how modern wineries approach everything from vineyard production and inventory management to accounting and customer relations.
The State of the Beverage Alcohol Industry 2020
In the early months of 2020, COVID-19 began spreading across the world. Since then, the pandemic has had a major effect on countries and industries, including the beverage alcohol industry.
Why Distillery Software is Necessary Today
Distillery software is designed to help distilleries organize and effectively run all the operational and logistical components of the business.
Online Ordering Systems for Restaurants
Online ordering systems for restaurants have become increasingly vital during COVID-19 when in-person dining may not be an option. Learn more about these systems and what to look for when choosing the right online ordering system for restaurants.
Wine Trends in the Era of COVID-19
The beverage industry has seen noticeable changes in wine trends due to COVID-19, both in how much wine people are drinking and in how they are consuming it.
Customer Satisfaction Surveys for Restaurants
Customer satisfaction is key to any successful restaurant. With online customer satisfaction surveys for restaurants, customers can quickly and easily answer questions that help you understand what you are doing right and the wants and needs of customers.
Email Marketing for Restaurants
Email marketing for restaurants is an easy and cost-effective way to promote your business and send targeted messages. Learn more about the benefits of this marketing tool and how to create successful email campaigns.
Customer Experience Strategy Amid COVID-19
The COVID-19 pandemic has changed practically every aspect of life. Priorities have shifted and customers have new needs and expectations that reflect the current environment.
How to Market and Promote Your Alcohol Brand
When it comes to effectively marketing alcohol, there are some tried and true strategies that continue to work and increase brand awareness.
On-Premise Alcohol Sales Amid COVID-19
Since COVID-19 hit the United States, restaurants and bars have been hit hard with closures.
POS Software for Restaurants and Bars
POS or point of sale systems allow restaurants and bars to provide a better customer experience.
The State of the Beverage Alcohol Industry 2020
In the early months of 2020, COVID-19 began spreading across the world. Since then, the pandemic has had a major effect on countries and industries, including the beverage alcohol industry.
What You Need to Know About Alcohol Delivery
During COVID-19, people are looking for ways to get alcohol delivery without having to leave the comfort of their homes, which has unexpectedly proven difficult due to the three-tier system.
Wine Trends in the Era of COVID-19
The beverage industry has seen noticeable changes in wine trends due to COVID-19, both in how much wine people are drinking and in how they are consuming it.
Overproof Launches Sixdots
Sixdots is a free-to-use ordering and marketing platform specifically designed for bars and restaurants to recover from the impact of COVID-19.
Restaurant Safety during COVID-19
As more states move forward with reopening phases despite the pandemic not being fully contained in the U.S., many people are left wondering whether it is actually safe to start eating out at restaurants again.
Maintain Employee Safety during COVID-19
As bars and restaurants begin reopening across the country, employers are faced with trying to find the right balance between welcoming back customers while also maintaining employee safety.
Outdoor Dining during Covid-19
Outdoor dining has become a popular option as some states have made enough progress with the pandemic to lift certain restrictions on bars and restaurants.
Customer Experience Strategy Amid COVID-19
The COVID-19 pandemic has changed practically every aspect of life. Priorities have shifted and customers have new needs and expectations that reflect the current environment.
Improving the Drive-Thru Restaurant Experience During COVID-19
As the COVID-19 pandemic continues to wear on, restaurants are increasingly relying on drive-thru and pickup services to continue to serve customers, implement safety best practices and earn revenue.
How COVID-19 is Affecting Restaurant Design
The restaurant industry has been hit especially hard by shelter in place orders and other restrictions that are designed to encourage social distancing and reduce the spread of the virus.
How Restaurant Menu Design is Changing
As a result of strict new limitations and restrictions due to COVID-19, restaurant menu design is evolving rapidly so that restaurants can continue to provide decent service.
QR Codes and Restaurant Menu Software
In response to COVID-19 safety concerns, restaurants are using QR codes and restaurant menu software technology to replace traditional reusable menus and avoid having to print out disposable menus that are both costly and wasteful.
On-Premise Alcohol Sales Amid COVID-19
Since COVID-19 hit the United States, restaurants and bars have been hit hard with closures.
Alcohol Distribution: Spirits, Wine and Beer
Alcohol distribution in the United States operates under the Three-Tier System consisting of the producer, the distributor, and the retailer.
How to Be a Successful Liquor Brand Ambassador
It sounds like something akin to James Bond: get paid to travel the country drinking high-end liquors while schmoozing with the rich and beautiful. While that certainly describes some of the experiences of a liquor brand ambassador’s life, it is not the full story.
Rodolfo (Rudy) Ruiz Joins Overproof’s Board of Directors
Ruiz brings more than 40 years of supplier and distributor experience to Overproof, a Miami-based technology company that develops artificial intelligence solutions for the beverage alcohol industry.
Overproof Launches Sixdots
Sixdots is a free-to-use ordering and marketing platform specifically designed for bars and restaurants to recover from the impact of COVID-19.
CompanyToast Raises $168,000 for Bartenders
CompanyToast quickly turned into an international undertaking. Since its launch in April, the program has created temporary jobs for nearly 300 bartenders nationwide, a $150,000 payout.
How to Optimize Your Brand Tasting Activation
Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.
CompanyToast & Café La Trova Create Virtual Cantinero Experience
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
Overproof Launches CompanyToast: Virtual Happy Hour
Companies can treat employees to a virtual, hands-on happy hour, cocktail kit with full-sized liquor bottle and ingredients included, while providing job opportunities for bartenders MIAMI — Overproof, the first and only
Overproof Raises $1.25M in Fourth Seed Round
Overproof, the first and only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry – today announced the initial closing of an additional $1.25M from existing investors in its fourth round of seed funding.
Bars and Restaurants React to COVID-19 Closures
Bars and restaurants all over the country are having to make quick adjustments while circumstances and protocols related to COVID-19 develop.
How Business Intelligence Helps Alcohol Brands
Beyond just the accumulation of data, business intelligence (BI) is turning that data into insights, strategies, and actions that help a business thrive.
COVID-19: Government Relief for Businesses
While there is a lot of uncertainty surrounding COVID-19 and its subsequent impacts on individuals and businesses, what we do know is that the governments and charities, are all stepping up to help provide relief.
Businesses Tips: Navigate COVID-19 Employee Challenges
COVID-19 has presented small businesses with a unique set of challenges and employers are having to navigate unchartered territory while also trying to stay healthy and keep their doors open.
Bankruptcy as a Strategy and Not a Sign of Defeat
As the COVID-19 pandemic continues to put financial stress on businesses and individuals, it is more important than ever to know what your options are and what strategies will provide you with the best solutions.
Restaurants, Hotels & Bars: Surviving COVID Closures
The restaurant and hospitality industry are among the hardest hit by the COVID-19 epidemic. Self-distancing is keeping people home and away from bars, restaurants and hotels.
Effective Winery Marketing Tactics
The reality of running and marketing a winery involves a ton of work. After all, your winery can’t be successful unless people are buying your bottles.
Alcohol Sales Data and Trends
2020 has been a challenging year no matter how you measure it. But how did the industry do overall in a financial climate that has been rough for nearly all businesses?
Restaurant Safety during COVID-19
As more states move forward with reopening phases despite the pandemic not being fully contained in the U.S., many people are left wondering whether it is actually safe to start eating out at restaurants again.
On-Premise Alcohol Sales Amid COVID-19
Since COVID-19 hit the United States, restaurants and bars have been hit hard with closures.
Learn How Scotch is Made on National Scotch Day
June 17th, is officially National Scotch Day, but there really isn’t a bad day to celebrate and enjoy this unique liquor.
Sip Your Favorite Tequila on National Tequila Day
Be sure to mark your calendar because National Tequila Day is right around the corner.
POS Software for Restaurants and Bars
POS or point of sale systems allow restaurants and bars to provide a better customer experience.
National Dive Bar Day: A Local’s Favorite
Do you have a favorite neighborhood bar that does not worry about frills and fancy drinks? If so, you may want to stop in on July 7th, to celebrate National Dive Bar Day and show your local bar some love.
Wine Tasting for Beginners
If you are new to wine tasting, it can feel like a foreign and intimidating world. There is a wide variety of wines and tasters that each have their own language when it comes to describing wines.
What to Do if You Face Workplace Harassment
Unfortunately, workplace harassment is a reality for many people. However, there are protections in place for workers so that they can take action and advocate for themselves even when there is a power imbalance.
National Work From Home Day
The COVID-19 pandemic has forced many employees to work from home. This can be a real adjustment if you are used to the routine of going to the office everyday.
How to Optimize Your Brand Tasting Activation
Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.
Why Distillery Software is Necessary Today
Distillery software is designed to help distilleries organize and effectively run all the operational and logistical components of the business.
Ordering Whiskey at Bar Post COVID-19
While COVID-19 has many of us staying home indefinitely, bars will reopen again one day and now is a good time to brush up on your whiskey knowledge.
How to Optimize Your Brand Tasting Activation
Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.
CompanyToast & Café La Trova Create Virtual Cantinero Experience
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
Brand Ambassadors for Alcohol Brands
As marketing efforts continue to evolve and change with times, alcohol brand ambassadors have become a crucial part of the overall alcohol brand marketing strategy.
Alcohol Marketing 101: What to Know
The idea of alcohol marketing is to bring a brand into the sight of potential customers. Whether the brand falls into the liquor market, beer market, or wine market, the same tactics prevail.
National Craft Distillery Day: What Is A Craft Spirit?
National Craft Distillery Day is celebrated on May 22nd in honor of craft distillery pioneers Nicholas Strauser, Connie Strauser, and Brandy Strauser-Sobnaski of N Scott Distillery, who produce fine handcrafted spirits and launched their first ever
Alcohol Distribution: Spirits, Wine and Beer
Alcohol distribution in the United States operates under the Three-Tier System consisting of the producer, the distributor, and the retailer.
How to Be a Successful Liquor Brand Ambassador
It sounds like something akin to James Bond: get paid to travel the country drinking high-end liquors while schmoozing with the rich and beautiful. While that certainly describes some of the experiences of a liquor brand ambassador’s life, it is not the full story.
How to Manage Growth for Your Distillery
While some smaller distilleries will sell their bottles directly, scaling your business usually means working with a distributor who will take charge of selling your spirits to retailers.
Entering the U.S. Market with a New Alcohol Brand
Use these tips to develop a strategy that will help your new beverage alcohol brand successfully enter and take hold in a crowded industry.
How Business Intelligence Can Help Alcohol Brands
Business intelligence provides incredibly valuable information for your business. More than just giving you a deluge of data, BI helps you make sense of the numbers and make smarter business decisions. Business intelligence allows you to understand every facet of your business better and predict your customers’ wants. You know there is gold in the alcohol business. BI helps you mine it.
