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News

Overproof Raises $1.25M in Fourth Seed Round

Overproof Raises $1.25M in Fourth Seed Round

Overproof, the first and only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry – today announced the initial closing of an additional $1.25M from existing investors in its fourth round of seed funding.

Blog

Research

Alcohol Marketing 101

Alcohol Marketing 101

The idea of alcohol marketing is to bring a brand into the sight of potential customers. Whether the brand falls into the liquor market, beer market, or wine market, the same tactics prevail.

High Company Morale: What Makes Employees Happy

High Company Morale: What Makes Employees Happy

Employee morale describes the overall outlook, attitude, satisfaction, and confidence that employees feel at work. When employees are positive about their work environment and believe that they can meet their most important career and vocational needs, employee morale is positive and high.