Overproof Blog

CompanyToast & Café La Trova Create Virtual Cantinero Experience

CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.

Wine Tasting for Beginners

Wine Tasting for Beginners

If you are new to wine tasting, it can feel like a foreign and intimidating world. There is a wide variety of wines and tasters that each have their own language when it comes to describing wines.

What to Do if You Face Workplace Harassment

What to Do if You Face Workplace Harassment

Unfortunately, workplace harassment is a reality for many people. However, there are protections in place for workers so that they can take action and advocate for themselves even when there is a power imbalance.

National Work From Home Day

National Work From Home Day

The COVID-19 pandemic has forced many employees to work from home. This can be a real adjustment if you are used to the routine of going to the office everyday.

How to Optimize Your Brand Tasting Activation

How to Optimize Your Brand Tasting Activation

Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.

CompanyToast & Café La Trova Create Virtual Cantinero Experience

CompanyToast & Café La Trova Create Virtual Cantinero Experience

CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.

Company Happy Hours For Employees

Company Happy Hours For Employees

Happy hour is widely known as a period of time during which the price of drinks and food is reduced, providing the perfect opportunity to unwind with friends and colleagues after the workday. In

National Work From Home Day

National Work From Home Day

The COVID-19 pandemic has forced many employees to work from home. This can be a real adjustment if you are used to the routine of going to the office everyday.

How to Optimize Your Brand Tasting Activation

How to Optimize Your Brand Tasting Activation

Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.

CompanyToast & Café La Trova Create Virtual Cantinero Experience

CompanyToast & Café La Trova Create Virtual Cantinero Experience

CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.

Alcohol Marketing 101: What to Know

Alcohol Marketing 101: What to Know

The idea of alcohol marketing is to bring a brand into the sight of potential customers. Whether the brand falls into the liquor market, beer market, or wine market, the same tactics prevail.

Company Morale: What Makes Employees Happy

Company Morale: What Makes Employees Happy

Employee morale describes the overall outlook, attitude, satisfaction, and confidence that employees feel at work. When employees are positive about their work environment and believe that they can meet their most important career and vocational needs, employee morale is positive and high.

Company Happy Hours For Employees

Company Happy Hours For Employees

Happy hour is widely known as a period of time during which the price of drinks and food is reduced, providing the perfect opportunity to unwind with friends and colleagues after the workday. In

How to Fix Low Workplace Morale

How to Fix Low Workplace Morale

Low morale in the workplace brings down productivity and performance. When employees experience low morale, it is reflected by mediocre and uninspired work as well as a clear lack of motivation. Focus: The Hidden Driver of Excellence, a

National Work From Home Day

National Work From Home Day

The COVID-19 pandemic has forced many employees to work from home. This can be a real adjustment if you are used to the routine of going to the office everyday.

Company Happy Hours For Employees

Company Happy Hours For Employees

Happy hour is widely known as a period of time during which the price of drinks and food is reduced, providing the perfect opportunity to unwind with friends and colleagues after the workday. In

COVID-19: Government Relief for Businesses

COVID-19: Government Relief for Businesses

While there is a lot of uncertainty surrounding COVID-19 and its subsequent impacts on individuals and businesses, what we do know is that the governments and charities, are all stepping up to help provide relief.

How to Be a Successful Liquor Brand Ambassador

How to Be a Successful Liquor Brand Ambassador

It sounds like something akin to James Bond: get paid to travel the country drinking high-end liquors while schmoozing with the rich and beautiful. While that certainly describes some of the experiences of a liquor brand ambassador’s life, it is not the full story.

How to Optimize Your Brand Tasting Activation

How to Optimize Your Brand Tasting Activation

Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.

CompanyToast & Café La Trova Create Virtual Cantinero Experience

CompanyToast & Café La Trova Create Virtual Cantinero Experience

CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.

Overproof Raises $1.25M in Fourth Seed Round

Overproof Raises $1.25M in Fourth Seed Round

Overproof, the first and only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry – today announced the initial closing of an additional $1.25M from existing investors in its fourth round of seed funding.

COVID-19: Government Relief for Businesses

COVID-19: Government Relief for Businesses

While there is a lot of uncertainty surrounding COVID-19 and its subsequent impacts on individuals and businesses, what we do know is that the governments and charities, are all stepping up to help provide relief.

Wine Tasting for Beginners

Wine Tasting for Beginners

If you are new to wine tasting, it can feel like a foreign and intimidating world. There is a wide variety of wines and tasters that each have their own language when it comes to describing wines.

What to Do if You Face Workplace Harassment

What to Do if You Face Workplace Harassment

Unfortunately, workplace harassment is a reality for many people. However, there are protections in place for workers so that they can take action and advocate for themselves even when there is a power imbalance.

National Work From Home Day

National Work From Home Day

The COVID-19 pandemic has forced many employees to work from home. This can be a real adjustment if you are used to the routine of going to the office everyday.

How to Optimize Your Brand Tasting Activation

How to Optimize Your Brand Tasting Activation

Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.

How to Optimize Your Brand Tasting Activation

How to Optimize Your Brand Tasting Activation

Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.

CompanyToast & Café La Trova Create Virtual Cantinero Experience

CompanyToast & Café La Trova Create Virtual Cantinero Experience

CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.

Alcohol Marketing 101: What to Know

Alcohol Marketing 101: What to Know

The idea of alcohol marketing is to bring a brand into the sight of potential customers. Whether the brand falls into the liquor market, beer market, or wine market, the same tactics prevail.

How to Be a Successful Liquor Brand Ambassador

How to Be a Successful Liquor Brand Ambassador

It sounds like something akin to James Bond: get paid to travel the country drinking high-end liquors while schmoozing with the rich and beautiful. While that certainly describes some of the experiences of a liquor brand ambassador’s life, it is not the full story.

How Business Intelligence Can Help Alcohol Brands

How Business Intelligence Can Help Alcohol Brands

Business intelligence provides incredibly valuable information for your business. More than just giving you a deluge of data, BI helps you make sense of the numbers and make smarter business decisions. Business intelligence allows you to understand every facet of your business better and predict your customers’ wants. You know there is gold in the alcohol business. BI helps you mine it.

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