Overproof Blog

Alcohol Sales Data and Trends

2020 has been a challenging year no matter how you measure it. But how did the industry do overall in a financial climate that has been rough for nearly all businesses?

U.S. Alcohol Tax and FET Reform

U.S. Alcohol Tax and FET Reform

The tax system can be a confusing labyrinth of rules and regulations. This is no different when it comes to alcohol tax requirements and the ways producers and consumers pay for beer, wine and spirits.

How to Work with Liquor Distributors 101

How to Work with Liquor Distributors 101

You have created a mouth-watering spirit and now you are looking to establish your brand by putting it on retail shelves. Not so fast. Before you can connect with retailers and consumers, you will need to find the right liquor distributor.

Improve Your Sales Process for Alcohol Sales

Improve Your Sales Process for Alcohol Sales

In order to be a successful alcohol sales rep, you have to be able to continually land new accounts and anticipate slow periods. This means stepping back from the daily or even weekly aspects of sales and examining the big picture.

Spirits Marketing Tips for 2021

Spirits Marketing Tips for 2021

January is a notoriously slow month for alcohol sales and 2021 is going to be especially tough for retailers in light of COVID-19. Spirits marketing will be more important than ever this year.

Preparing for On-Premise Sales in 2021?

Preparing for On-Premise Sales in 2021?

2020 has been a rough year for all industries. For businesses in the beverage alcohol industry that rely on on-premise sales, it’s been especially turbulent. Here are some thoughts going into 2021.

CompanyToast & Café La Trova Create Virtual Cantinero Experience

CompanyToast & Café La Trova Create Virtual Cantinero Experience

CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.

Company Happy Hours For Employees

Company Happy Hours For Employees

Happy hour is widely known as a period of time during which the price of drinks and food is reduced, providing the perfect opportunity to unwind with friends and colleagues after the workday. In

U.S. Alcohol Tax and FET Reform

U.S. Alcohol Tax and FET Reform

The tax system can be a confusing labyrinth of rules and regulations. This is no different when it comes to alcohol tax requirements and the ways producers and consumers pay for beer, wine and spirits.

Improve Your Sales Process for Alcohol Sales

Improve Your Sales Process for Alcohol Sales

In order to be a successful alcohol sales rep, you have to be able to continually land new accounts and anticipate slow periods. This means stepping back from the daily or even weekly aspects of sales and examining the big picture.

Spirits Marketing Tips for 2021

Spirits Marketing Tips for 2021

January is a notoriously slow month for alcohol sales and 2021 is going to be especially tough for retailers in light of COVID-19. Spirits marketing will be more important than ever this year.

Spirits Marketing Strategy

Spirits Marketing Strategy

To get people to buy your product, you need to have a strong spirits marketing strategy. With a little effort and creativity, you can have a winning brand.

Preparing for On-Premise Sales in 2021?

Preparing for On-Premise Sales in 2021?

2020 has been a rough year for all industries. For businesses in the beverage alcohol industry that rely on on-premise sales, it’s been especially turbulent. Here are some thoughts going into 2021.

Overproof Launches Sixdots

Overproof Launches Sixdots

Sixdots is a free-to-use ordering and marketing platform specifically designed for bars and restaurants to recover from the impact of COVID-19.

How to Work with Liquor Distributors 101

How to Work with Liquor Distributors 101

You have created a mouth-watering spirit and now you are looking to establish your brand by putting it on retail shelves. Not so fast. Before you can connect with retailers and consumers, you will need to find the right liquor distributor.

How to Be a Successful Liquor Brand Ambassador

How to Be a Successful Liquor Brand Ambassador

It sounds like something akin to James Bond: get paid to travel the country drinking high-end liquors while schmoozing with the rich and beautiful. While that certainly describes some of the experiences of a liquor brand ambassador’s life, it is not the full story.

Overproof Launches Sixdots

Overproof Launches Sixdots

Sixdots is a free-to-use ordering and marketing platform specifically designed for bars and restaurants to recover from the impact of COVID-19.

How to Optimize Your Brand Tasting Activation

How to Optimize Your Brand Tasting Activation

Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.

CompanyToast & Café La Trova Create Virtual Cantinero Experience

CompanyToast & Café La Trova Create Virtual Cantinero Experience

CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.

Overproof Raises $1.25M in Fourth Seed Round

Overproof Raises $1.25M in Fourth Seed Round

Overproof, the first and only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry – today announced the initial closing of an additional $1.25M from existing investors in its fourth round of seed funding.

COVID-19: Government Relief for Businesses

COVID-19: Government Relief for Businesses

While there is a lot of uncertainty surrounding COVID-19 and its subsequent impacts on individuals and businesses, what we do know is that the governments and charities, are all stepping up to help provide relief.

U.S. Alcohol Tax and FET Reform

U.S. Alcohol Tax and FET Reform

The tax system can be a confusing labyrinth of rules and regulations. This is no different when it comes to alcohol tax requirements and the ways producers and consumers pay for beer, wine and spirits.

Spirits Marketing Tips for 2021

Spirits Marketing Tips for 2021

January is a notoriously slow month for alcohol sales and 2021 is going to be especially tough for retailers in light of COVID-19. Spirits marketing will be more important than ever this year.

Preparing for On-Premise Sales in 2021?

Preparing for On-Premise Sales in 2021?

2020 has been a rough year for all industries. For businesses in the beverage alcohol industry that rely on on-premise sales, it’s been especially turbulent. Here are some thoughts going into 2021.

Alcohol Sales Data and Trends

Alcohol Sales Data and Trends

2020 has been a challenging year no matter how you measure it. But how did the industry do overall in a financial climate that has been rough for nearly all businesses?

How to Work with Liquor Distributors 101

How to Work with Liquor Distributors 101

You have created a mouth-watering spirit and now you are looking to establish your brand by putting it on retail shelves. Not so fast. Before you can connect with retailers and consumers, you will need to find the right liquor distributor.

Improve Your Sales Process for Alcohol Sales

Improve Your Sales Process for Alcohol Sales

In order to be a successful alcohol sales rep, you have to be able to continually land new accounts and anticipate slow periods. This means stepping back from the daily or even weekly aspects of sales and examining the big picture.

How to Optimize Your Brand Tasting Activation

How to Optimize Your Brand Tasting Activation

Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.

CompanyToast & Café La Trova Create Virtual Cantinero Experience

CompanyToast & Café La Trova Create Virtual Cantinero Experience

CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.

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