BarInsights converts raw POS data into powerful brand performance insights for beverage alcohol suppliers; a renewed way for bars and brands to work together.
Resources for Alcohol Brands & The Hospitality Industry
Guide to Restaurant Profitability and Adding Restaurant Revenue Streams
Learn creative ways to add restaurant revenue streams, understand your profit margins, and much more in this complete guide to restaurant profitability.
How to Sell Data as a Restaurant or Bar Owner
Data doesn't have to be difficult. Learn why data monetization is becoming so important and how to sell your data easily as a bar or restaurant owner.
Women in Tech Scholarships That Are Paving the Way
Women in tech scholarships are much more than just a nice gesture or “free money.” They have become an essential tool for closing the gap between men and women who work in tech industries.
Women in Tech Conferences You Should Know About
Women are making their voices heard at women in tech conferences around the world. Here's a closer look a which conferences should be on your calendar.
Overproof Launches Overproof TEAM, Nationwide Market Representation for Alcohol Brands
Overproof is proud to announce the launch of Overproof TEAM, a company division that plans and executes custom brand programs powered by the Overproof platform.
Women in Technology: Statistics and Advancing Leadership Roles
While women make up a large portion of the workforce and are attending college at about the same rate as men, they represent a disproportionately small percentage of technology experts. Find out how we can increase leadership roles for women in tech.
Guide to M. Shanken Communications Impact Marketing Seminar
The M. Shanken Communications Impact Marketing Seminar is a single-day event that brings together leaders throughout the beverage alcohol industry, including CEOs, presidents, and other top executives, to discuss emerging trends and important topics that are shaping the industry.
Tales of the Cocktail: Things to Know Before You Go
Tales of the Cocktail is a non-profit organization with local, national, and international chapters that work “to educate, advance, and support the bartender community.” Learn about their annual conference.
Overproof Selected for Endeavor Miami’s ScaleUp Program
Overproof is proud to announce it has been selected to Endeavor Miami’s ScaleUp Program - a tech incubator supporting leading early-stage companies with strong impact potential.
Margin vs. Markup: Calculating Both for Your Alcohol Brand
Understanding the relationship and difference between margin vs markup helps beverage alcohol suppliers with strategic planning and pricing of their brands.
Alcohol Sales Missouri: Liquor Laws and COVID Update
Find out exactly how alcohol sales in Missouri have changed due to the pandemic and what you can expect from new laws regarding alcohol sales in the state.
Alcohol Sales California: How CA Alcohol Laws Have Changed
It seems like COVID-19 restrictions across the country keep changing, and it can be hard to keep up. COVID-19 has significantly changed California alcohol sales policies provisionally. These changes resulted
Tales of the Cocktail: Things to Know Before You Go
Tales of the Cocktail is a non-profit organization with local, national, and international chapters that work “to educate, advance, and support the bartender community.” Learn about their annual conference.
CompanyToast & Café La Trova Create Virtual Cantinero Experience
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
The Importance of Diversity in Hospitality
The hospitality industry is a uniquely diverse field because it relies on a complex system of different businesses and a diverse set of employees and clients from different backgrounds. While
The Dangers of Over Serving Alcohol in A Bar
When a person goes to an alcohol-serving establishment, it is their responsibility to conduct themselves appropriately. However, over serving alcohol in a bar can lead to a number of legal problems, making it
Company Happy Hours For Employees
Happy hour is widely known as a period of time during which the price of drinks and food is reduced, providing the perfect opportunity to unwind with friends and colleagues after the workday. In
Hospitality Resources Amid COVID-19 Shutdowns
The spread of COVID-19 has forced lawmakers to take various measures to enforce social distancing and help flatten the curve.
Guide to Restaurant Profitability and Adding Restaurant Revenue Streams
Learn creative ways to add restaurant revenue streams, understand your profit margins, and much more in this complete guide to restaurant profitability.
How to Sell Data as a Restaurant or Bar Owner
Data doesn't have to be difficult. Learn why data monetization is becoming so important and how to sell your data easily as a bar or restaurant owner.
Women in Tech Scholarships That Are Paving the Way
Women in tech scholarships are much more than just a nice gesture or “free money.” They have become an essential tool for closing the gap between men and women who work in tech industries.
Women in Tech Conferences You Should Know About
Women are making their voices heard at women in tech conferences around the world. Here's a closer look a which conferences should be on your calendar.
Women in Technology: Statistics and Advancing Leadership Roles
While women make up a large portion of the workforce and are attending college at about the same rate as men, they represent a disproportionately small percentage of technology experts. Find out how we can increase leadership roles for women in tech.
Guide to M. Shanken Communications Impact Marketing Seminar
The M. Shanken Communications Impact Marketing Seminar is a single-day event that brings together leaders throughout the beverage alcohol industry, including CEOs, presidents, and other top executives, to discuss emerging trends and important topics that are shaping the industry.
Margin vs. Markup: Calculating Both for Your Alcohol Brand
Understanding the relationship and difference between margin vs markup helps beverage alcohol suppliers with strategic planning and pricing of their brands.
Creative Promotions: Make Your Alcohol Brand Stand Out
From social media giveaways to retail campaigns, there are many ways to creative promote alcohol brands. Learn how you can make your brand stand from your competitors.
Best Pricing Strategy for New Products in Beverage Industry
Launching a new product in the beverage industry requires a well-thought-out and researched pricing strategy. There are five basic pricing strategies that can help you determine the price point for your new alcohol brand.
Field Marketing 101: Management, Strategy and More
Field marketing is an essential part of managing and growing a successful alcohol brand. Learn how to implement field marketing strategies that will help build your brand, manage customer relationships, and generate new leads in the field.
BI Reporting Guide for Beverage Alcohol Brands
Business intelligence reporting allows alcohol brands to better understand the market, their customers, and their business performance in order to make strategic and tactical decisions.
Sales Territory Management Software: Boost Alcohol Sales
Sales territory management is taking on a whole new look in the alcohol industry, with emerging software shaping the way we think about sales territories.
Alcohol Sales Missouri: Liquor Laws and COVID Update
Find out exactly how alcohol sales in Missouri have changed due to the pandemic and what you can expect from new laws regarding alcohol sales in the state.
Alcohol Sales California: How CA Alcohol Laws Have Changed
It seems like COVID-19 restrictions across the country keep changing, and it can be hard to keep up. COVID-19 has significantly changed California alcohol sales policies provisionally. These changes resulted
Alcohol Sales Georgia: New Policy in the Peach State
During COVID-19, the state government made some statewide changes to alcohol policies to help restaurants stay afloat. Let’s unpack how the pandemic has shaped current liquor laws surrounding alcohol sales in Georgia.
Alcohol Sales in Indiana and New Liquor Legislation
Alcohol sales in Indiana have been impacted by new liquor lesgislation passed as the result of the COVID-19 pandemic. Learn what this means for you as an alcohol supplier, bar or restaurant.
Alcohol Sales NC: How COVID-19 Affected Local Liquor Laws
When bars and restaurants in North Carolina were forced to close their doors to patrons at the start of the COVID-19 pandemic, the local government made important changes to the state’s liquor laws that were designed to help businesses safely serve customers through takeout and delivery orders and support alcohol sales.
Preparing for On-Premise Sales in 2021?
2020 has been a rough year for all industries. For businesses in the beverage alcohol industry that rely on on-premise sales, it’s been especially turbulent. Here are some thoughts going into 2021.
What the Future Looks Like for Liquor Tastings
Virtual liquor tastings may become a staple offering for distilleries post-pandemic due to their low overhead cost and success in building brand awareness.
COVID-19’s Impact on DTC and Off-Premise Sales
The COVID-19 pandemic has had a significant impact on businesses across all industries, although the restaurant and alcohol industries have been especially hard hit.
The State of the Beverage Alcohol Industry 2020
In the early months of 2020, COVID-19 began spreading across the world. Since then, the pandemic has had a major effect on countries and industries, including the beverage alcohol industry.
Wine Trends in the Era of COVID-19
The beverage industry has seen noticeable changes in wine trends due to COVID-19, both in how much wine people are drinking and in how they are consuming it.
Overproof Launches Sixdots
Sixdots is a free-to-use ordering and marketing platform specifically designed for bars and restaurants to recover from the impact of COVID-19.
Maintain Employee Safety during COVID-19
As bars and restaurants begin reopening across the country, employers are faced with trying to find the right balance between welcoming back customers while also maintaining employee safety.
Product Distribution Strategy for Alcohol Brands
Taking a closer look at what goes into product distribution can reveal opportunities to save money and devise a more honed alcohol product strategy that improves sales performance.
How to Work with Liquor Distributors 101
You have created a mouth-watering spirit and now you are looking to establish your brand by putting it on retail shelves. Not so fast. Before you can connect with retailers and consumers, you will need to find the right liquor distributor.
Depletion Reports: Everything You Need to Know
When it comes to running a successful alcoholic beverage producing company, information is key. Here's how depletion reports and technology play a pivotal role.
On-Premise Alcohol Sales Amid COVID-19
Since COVID-19 hit the United States, restaurants and bars have been hit hard with closures.
Alcohol Distribution: Spirits, Wine and Beer
Alcohol distribution in the United States operates under the Three-Tier System consisting of the producer, the distributor, and the retailer.
How to Be a Successful Liquor Brand Ambassador
It sounds like something akin to James Bond: get paid to travel the country drinking high-end liquors while schmoozing with the rich and beautiful. While that certainly describes some of the experiences of a liquor brand ambassador’s life, it is not the full story.
Overproof Launches Overproof TEAM, Nationwide Market Representation for Alcohol Brands
Overproof is proud to announce the launch of Overproof TEAM, a company division that plans and executes custom brand programs powered by the Overproof platform.
Overproof Selected for Endeavor Miami’s ScaleUp Program
Overproof is proud to announce it has been selected to Endeavor Miami’s ScaleUp Program - a tech incubator supporting leading early-stage companies with strong impact potential.
Overproof Launches BarInsights: Data Monetization Service for Merchants; Suppliers Measure ROI
BarInsights converts raw POS data into powerful brand performance insights for beverage alcohol suppliers; a renewed way for bars and brands to work together.
Overproof Not-For-Profit CompanyToast Surpasses $700k Raised for Hospitality Industry
Overproof, the first and only business intelligence company that creates commercial planning, execution and tracking tools for the beverage alcohol and hospitality industries, is pleased to announce its not-for-profit virtual happy hour initiative, CompanyToast, generated $700,000 for the hospitality industry in its first year.
Rodolfo (Rudy) Ruiz Joins Overproof’s Board of Directors
Ruiz brings more than 40 years of supplier and distributor experience to Overproof, a Miami-based technology company that develops artificial intelligence solutions for the beverage alcohol industry.
Overproof Launches Sixdots
Sixdots is a free-to-use ordering and marketing platform specifically designed for bars and restaurants to recover from the impact of COVID-19.
CompanyToast Raises $168,000 for Bartenders
CompanyToast quickly turned into an international undertaking. Since its launch in April, the program has created temporary jobs for nearly 300 bartenders nationwide, a $150,000 payout.
CompanyToast & Café La Trova Create Virtual Cantinero Experience
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
Overproof Launches CompanyToast: Virtual Happy Hour
Companies can treat employees to a virtual, hands-on happy hour, cocktail kit with full-sized liquor bottle and ingredients included, while providing job opportunities for bartenders MIAMI — Overproof, the first and only
Overproof Raises $1.25M in Fourth Seed Round
Overproof, the first and only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry – today announced the initial closing of an additional $1.25M from existing investors in its fourth round of seed funding.
Bars and Restaurants React to COVID-19 Closures
Bars and restaurants all over the country are having to make quick adjustments while circumstances and protocols related to COVID-19 develop.
How Business Intelligence Helps Alcohol Brands
Beyond just the accumulation of data, business intelligence (BI) is turning that data into insights, strategies, and actions that help a business thrive.
COVID-19: Government Relief for Businesses
While there is a lot of uncertainty surrounding COVID-19 and its subsequent impacts on individuals and businesses, what we do know is that the governments and charities, are all stepping up to help provide relief.
Businesses Tips: Navigate COVID-19 Employee Challenges
COVID-19 has presented small businesses with a unique set of challenges and employers are having to navigate unchartered territory while also trying to stay healthy and keep their doors open.
Bankruptcy as a Strategy and Not a Sign of Defeat
As the COVID-19 pandemic continues to put financial stress on businesses and individuals, it is more important than ever to know what your options are and what strategies will provide you with the best solutions.
Restaurants, Hotels & Bars: Surviving COVID Closures
The restaurant and hospitality industry are among the hardest hit by the COVID-19 epidemic. Self-distancing is keeping people home and away from bars, restaurants and hotels.
Women in Tech Scholarships That Are Paving the Way
Women in tech scholarships are much more than just a nice gesture or “free money.” They have become an essential tool for closing the gap between men and women who work in tech industries.
Women in Tech Conferences You Should Know About
Women are making their voices heard at women in tech conferences around the world. Here's a closer look a which conferences should be on your calendar.
Women in Technology: Statistics and Advancing Leadership Roles
While women make up a large portion of the workforce and are attending college at about the same rate as men, they represent a disproportionately small percentage of technology experts. Find out how we can increase leadership roles for women in tech.
Margin vs. Markup: Calculating Both for Your Alcohol Brand
Understanding the relationship and difference between margin vs markup helps beverage alcohol suppliers with strategic planning and pricing of their brands.
Alcohol Sales Missouri: Liquor Laws and COVID Update
Find out exactly how alcohol sales in Missouri have changed due to the pandemic and what you can expect from new laws regarding alcohol sales in the state.
Alcohol Sales California: How CA Alcohol Laws Have Changed
It seems like COVID-19 restrictions across the country keep changing, and it can be hard to keep up. COVID-19 has significantly changed California alcohol sales policies provisionally. These changes resulted
Alcohol Sales Georgia: New Policy in the Peach State
During COVID-19, the state government made some statewide changes to alcohol policies to help restaurants stay afloat. Let’s unpack how the pandemic has shaped current liquor laws surrounding alcohol sales in Georgia.
Alcohol Sales in Indiana and New Liquor Legislation
Alcohol sales in Indiana have been impacted by new liquor lesgislation passed as the result of the COVID-19 pandemic. Learn what this means for you as an alcohol supplier, bar or restaurant.
U.S. Alcohol Policies Guide: COVID-19 Update
Learn how COVID-19 has impacted U.S. alcohol policies and liquor laws. Download our state by state guide to the new regulations here.
Business Sustainability in the Alcohol Industry
Today’s consumers are more conscious than ever about where they spend their money and the companies they support. People want to purchase products from alcohol brands that are actively working
Calculating Sales Lift from In-Store Promotions
In-store liquor, beer, and wine promotions can be an effective marketing tool to improve sales; however, calculating sales lift and understanding the exact impact of a promotional campaign is just as important.
Alcohol Sales in Ohio: History, Rules & COVID-19
Alcohol sales in Ohio have changed over the years, but 2020 was a particularly monumental year. Learn more about the history of alcohol sales in Ohio, how rules have changed and how COVID-19 impacted regulations and the industry.
Creative Promotions: Make Your Alcohol Brand Stand Out
From social media giveaways to retail campaigns, there are many ways to creative promote alcohol brands. Learn how you can make your brand stand from your competitors.
Craft Beverage Expo: What You Need to Know
The Craft Beverage Expo and Distribution Conference is a multi-faceted event that combines a traditional conference, tradeshow, and other virtual and live events for a comprehensive industry gathering.
Best Pricing Strategy for New Products in Beverage Industry
Launching a new product in the beverage industry requires a well-thought-out and researched pricing strategy. There are five basic pricing strategies that can help you determine the price point for your new alcohol brand.
Field Marketing 101: Management, Strategy and More
Field marketing is an essential part of managing and growing a successful alcohol brand. Learn how to implement field marketing strategies that will help build your brand, manage customer relationships, and generate new leads in the field.
BI Reporting Guide for Beverage Alcohol Brands
Business intelligence reporting allows alcohol brands to better understand the market, their customers, and their business performance in order to make strategic and tactical decisions.
Sales Territory Management Software: Boost Alcohol Sales
Sales territory management is taking on a whole new look in the alcohol industry, with emerging software shaping the way we think about sales territories.
CPG Sales Guide for Alcohol Brands
CPGs play a big role in our daily lives, which is why a CPG retail marketing strategy is important. This guide will help you become more familiar with CPG companies and different ways to optimize CPG sales for your beverage alcohol brand.
Product Distribution Strategy for Alcohol Brands
Taking a closer look at what goes into product distribution can reveal opportunities to save money and devise a more honed alcohol product strategy that improves sales performance.
Cost Volume Profit Analysis
Use a cost-volume-profit analysis to determine if you are breaking even, and to understand how fixed and variable costs and sales volume impact overall profit.
Commercialization Strategy for Beverage Alcohol Brands
Once a beverage alcohol brand achieves a certain amount of success, it can consider commercialization. Essentially, this is the process of bringing products to market.
Sales Volume: How to Calculate and Increase It
Metrics such as sales volume, sales lift and sales revenue can be utilized along the entire decision-making, marketing, and sales processes. In this article, we’ll look specifically at how sales volume can be used to improve business and work towards growth.
Retail Marketing Strategy for Beverage Alcohol Brands
For businesses in the beverage alcohol industry, retail marketing can include different approaches executed in ecommerce stores and retail locations that help brands market their beer, wine, or spirits.
