What if you new which markets and accounts were the best fit for your brand, based on account insights, in-venue analysis, local trends, and your distribution data? Overproof combines your
Resources for Alcohol Brands & The Hospitality Industry
Alcohol Sales South Carolina: Liquor Laws & Regulations
South Carolina is one of many states that has created different laws regarding beer, wine, and liquor. Learn more about when and where you can purchase and consume alcohol throughout the state.
Alcohol Sales Virginia: Laws, History, and COVID-19
Learn more about the history of alcohol sales in Virginia, how COVID-19 has impacted it, and what laws and regulations the state has implemented.
Best Bar Marketing Ideas to Attract People to Your Bar
Need some simple and cost-effective bar marketing ideas? Learn the top strategies that are guaranteed to attract customers to your bar.
How to Handle Substance Abuse in the Hospitality Industry
Continuing to work in the hospitality field while in recovery is a challenge, however, there are several ways to maintain your recovery while staying employed. There are also ways for restaurant owners and hospitality leads to support their staff.
Restaurant Loyalty Program Ideas
Restaurant loyalty programs provide businesses with a way to offer discounts and deals based on customer behavior. By collecting data, restaurants can better understand customer preferences and cultivate loyalty by offering rewards.
How to Manage Restaurant Staff and Increase Labor Productivity
Restaurants are fast-paced environments with many moving parts that require a team effort to run smoothly. Fortunately, there are some best practices for managing a restaurant that can also increase labor productivity.
Liquor Store Ownership and Operations
Let's take a closer look at the advantages of liquor store ownership, what you can expect to earn, and how to be a successful liquor store owner.
Luxury Spirits on the Rise
What exactly does “luxury” mean and why has it become such a popular selling point in the beverage alcohol industry? Find out the answers as we explore the rise of luxury spirits.
Non-Alcoholic Cocktails
For those trying to maintain sobriety due to personal and health reasons or to address a substance abuse disorder, replacing alcohol with non-alcoholic beverages in social settings is typically limited to options like tea or decaf coffee. Fortunately, the beverage industry has stepped up with delicious non-alcoholic cocktail recipes and ready-to-drink brands that will provide people with the experience they enjoy but without the alcohol.
DTC Shipping for Alcohol Brands
When it comes to DTC shipping for alcohol, there are certain regulations that must be followed and licenses that must be procured. Learn about them here.
Supply Chain Management in the Alcohol Industry
Learn more about what makes supply chain management in the alcohol industry unique and how businesses are responding to recent challenges.
Top Restaurant Industry Podcasts
Listening to restaurant industry podcasts is a great way to stay up to date on the latest trends, business strategies and technology being used by restaurateurs. Find out about our top picks.
Best Bar Marketing Ideas to Attract People to Your Bar
Need some simple and cost-effective bar marketing ideas? Learn the top strategies that are guaranteed to attract customers to your bar.
How to Handle Substance Abuse in the Hospitality Industry
Continuing to work in the hospitality field while in recovery is a challenge, however, there are several ways to maintain your recovery while staying employed. There are also ways for restaurant owners and hospitality leads to support their staff.
Non-Alcoholic Cocktails
For those trying to maintain sobriety due to personal and health reasons or to address a substance abuse disorder, replacing alcohol with non-alcoholic beverages in social settings is typically limited to options like tea or decaf coffee. Fortunately, the beverage industry has stepped up with delicious non-alcoholic cocktail recipes and ready-to-drink brands that will provide people with the experience they enjoy but without the alcohol.
Tales of the Cocktail: Things to Know Before You Go
Tales of the Cocktail is a non-profit organization with local, national, and international chapters that work “to educate, advance, and support the bartender community.” Learn about their annual conference.
Corkage Fees: Meaning, Cost, Pros & Cons
There are some pros and cons to permitting BYOB, including profiting from corkage fees. Find out whether this practice is right for your business.
List of Well Drinks and Guide to Profitability
Well drinks are alcoholic beverages prepared using liquors kept close by in a rack. Learn how well drinks can be used to increase profitability.
Nightclub and Bar Show: What You Should Know
The Nightclub and Bar Show is an annual educational conference designed for the bar, restaurant and hospitality industries.
Opening a Bar? Here’s What You Need to Know
Has opening a bar always been your dream? Find out everything you need to know about how to open a bar and how to develop a solid business plan for it.
Need a Liquor License? Here’s How to Get One
If you want to legally serve alcohol at your establishment, you must first obtain a liquor license. Here's what you need to know about getting one.
Tip Pooling: Laws, Staff Sentiment, and More
Tip pooling is one way to improve fairness and pay equity among staff but it can come with drawbacks. Find out if it's a good option for your business.
CompanyToast & Café La Trova Create Virtual Cantinero Experience
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
The Importance of Diversity in Hospitality
The hospitality industry is a uniquely diverse field because it relies on a complex system of different businesses and a diverse set of employees and clients from different backgrounds. While
Restaurant Loyalty Program Ideas
Restaurant loyalty programs provide businesses with a way to offer discounts and deals based on customer behavior. By collecting data, restaurants can better understand customer preferences and cultivate loyalty by offering rewards.
How to Manage Restaurant Staff and Increase Labor Productivity
Restaurants are fast-paced environments with many moving parts that require a team effort to run smoothly. Fortunately, there are some best practices for managing a restaurant that can also increase labor productivity.
Liquor Store Ownership and Operations
Let's take a closer look at the advantages of liquor store ownership, what you can expect to earn, and how to be a successful liquor store owner.
Supply Chain Management in the Alcohol Industry
Learn more about what makes supply chain management in the alcohol industry unique and how businesses are responding to recent challenges.
Top Restaurant Industry Podcasts
Listening to restaurant industry podcasts is a great way to stay up to date on the latest trends, business strategies and technology being used by restaurateurs. Find out about our top picks.
WATCH: The most powerful predictive intelligence engine for alcohol brands
What if you new which markets and accounts were the best fit for your brand, based on account insights, in-venue analysis, local trends, and your distribution data? Overproof combines your
Alcohol Packaging 101
Learn more about the best practices for alcohol packaging design, and creative new ideas for sustainable packaging that are shaping the industry..
The Role of Data in Alcohol Brand Management
You can experience growth in sales by establishing yourself as a brand that can meet the demands of the consumers. Here’s how you can drive customer sales through data-driven brand management.
Bar and Restaurant Analytics
Your POS is collecting data that can be used to improve employee retention, streamline supply chain management, track inventory and ordering, and much more Find out how this works through bar and restaurant analytics.
Guide to Restaurant Profitability
Learn creative ways to add restaurant revenue streams, understand your profit margins, and much more in this complete guide to restaurant profitability.
How to Sell Data as a Restaurant or Bar Owner
Data doesn't have to be difficult. Learn why data monetization is becoming so important and how to sell your data easily as a bar or restaurant owner.
Women in Tech Scholarships
Women in tech scholarships are much more than just a nice gesture or “free money.” They have become an essential tool for closing the gap between men and women who work in tech industries.
Alcohol Sales Missouri: Liquor Laws and COVID Update
Find out exactly how alcohol sales in Missouri have changed due to the pandemic and what you can expect from new laws regarding alcohol sales in the state.
Alcohol Sales California: How CA Alcohol Laws Have Changed
It seems like COVID-19 restrictions across the country keep changing, and it can be hard to keep up. COVID-19 has significantly changed California alcohol sales policies provisionally. These changes resulted
Alcohol Sales Georgia: New Policy in the Peach State
During COVID-19, the state government made some statewide changes to alcohol policies to help restaurants stay afloat. Let’s unpack how the pandemic has shaped current liquor laws surrounding alcohol sales in Georgia.
Alcohol Sales in Indiana and New Liquor Legislation
Alcohol sales in Indiana have been impacted by new liquor lesgislation passed as the result of the COVID-19 pandemic. Learn what this means for you as an alcohol supplier, bar or restaurant.
Alcohol Sales NC: How COVID-19 Affected Local Liquor Laws
When bars and restaurants in North Carolina were forced to close their doors to patrons at the start of the COVID-19 pandemic, the local government made important changes to the state’s liquor laws that were designed to help businesses safely serve customers through takeout and delivery orders and support alcohol sales.
Preparing for On-Premise Sales in 2021?
2020 has been a rough year for all industries. For businesses in the beverage alcohol industry that rely on on-premise sales, it’s been especially turbulent. Here are some thoughts going into 2021.
What the Future Looks Like for Liquor Tastings
Virtual liquor tastings may become a staple offering for distilleries post-pandemic due to their low overhead cost and success in building brand awareness.
COVID-19’s Impact on DTC and Off-Premise Sales
The COVID-19 pandemic has had a significant impact on businesses across all industries, although the restaurant and alcohol industries have been especially hard hit.
The State of the Beverage Alcohol Industry 2020
In the early months of 2020, COVID-19 began spreading across the world. Since then, the pandemic has had a major effect on countries and industries, including the beverage alcohol industry.
Wine Trends in the Era of COVID-19
The beverage industry has seen noticeable changes in wine trends due to COVID-19, both in how much wine people are drinking and in how they are consuming it.
Overproof Launches Sixdots
Sixdots is a free-to-use ordering and marketing platform specifically designed for bars and restaurants to recover from the impact of COVID-19.
Maintain Employee Safety during COVID-19
As bars and restaurants begin reopening across the country, employers are faced with trying to find the right balance between welcoming back customers while also maintaining employee safety.
Supply Chain Management in the Alcohol Industry
Learn more about what makes supply chain management in the alcohol industry unique and how businesses are responding to recent challenges.
Product Distribution Strategy for Alcohol Brands
Taking a closer look at what goes into product distribution can reveal opportunities to save money and devise a more honed alcohol product strategy that improves sales performance.
How to Work with Liquor Distributors 101
You have created a mouth-watering spirit and now you are looking to establish your brand by putting it on retail shelves. Not so fast. Before you can connect with retailers and consumers, you will need to find the right liquor distributor.
Depletion Reports: Everything You Need to Know
When it comes to running a successful alcoholic beverage producing company, information is key. Here's how depletion reports and technology play a pivotal role.
On-Premise Alcohol Sales Amid COVID-19
Since COVID-19 hit the United States, restaurants and bars have been hit hard with closures.
Alcohol Distribution: Spirits, Wine and Beer
Alcohol distribution in the United States operates under the Three-Tier System consisting of the producer, the distributor, and the retailer.
How to Be a Successful Liquor Brand Ambassador
It sounds like something akin to James Bond: get paid to travel the country drinking high-end liquors while schmoozing with the rich and beautiful. While that certainly describes some of the experiences of a liquor brand ambassador’s life, it is not the full story.
Overproof Launches Overproof TEAM, Nationwide Market Representation for Alcohol Brands
Overproof is proud to announce the launch of Overproof TEAM, a company division that plans and executes custom brand programs powered by the Overproof platform.
Overproof Selected for Endeavor Miami’s ScaleUp Program
Overproof is proud to announce it has been selected to Endeavor Miami’s ScaleUp Program - a tech incubator supporting leading early-stage companies with strong impact potential.
Overproof Launches BarInsights: Data Monetization Service for Merchants; Suppliers Measure ROI
BarInsights converts raw POS data into powerful brand performance insights for beverage alcohol suppliers; a renewed way for bars and brands to work together.
Overproof Not-For-Profit CompanyToast Surpasses $700k Raised for Hospitality Industry
Overproof, the first and only business intelligence company that creates commercial planning, execution and tracking tools for the beverage alcohol and hospitality industries, is pleased to announce its not-for-profit virtual happy hour initiative, CompanyToast, generated $700,000 for the hospitality industry in its first year.
Rodolfo (Rudy) Ruiz Joins Overproof’s Board of Directors
Ruiz brings more than 40 years of supplier and distributor experience to Overproof, a Miami-based technology company that develops artificial intelligence solutions for the beverage alcohol industry.
Overproof Launches Sixdots
Sixdots is a free-to-use ordering and marketing platform specifically designed for bars and restaurants to recover from the impact of COVID-19.
CompanyToast Raises $168,000 for Bartenders
CompanyToast quickly turned into an international undertaking. Since its launch in April, the program has created temporary jobs for nearly 300 bartenders nationwide, a $150,000 payout.
CompanyToast & Café La Trova Create Virtual Cantinero Experience
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
Overproof Launches CompanyToast: Virtual Happy Hour
Companies can treat employees to a virtual, hands-on happy hour, cocktail kit with full-sized liquor bottle and ingredients included, while providing job opportunities for bartenders MIAMI — Overproof, the first and only
Overproof Raises $1.25M in Fourth Seed Round
Overproof, the first and only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry – today announced the initial closing of an additional $1.25M from existing investors in its fourth round of seed funding.
Bars and Restaurants React to COVID-19 Closures
Bars and restaurants all over the country are having to make quick adjustments while circumstances and protocols related to COVID-19 develop.
How Business Intelligence Helps Alcohol Brands
Beyond just the accumulation of data, business intelligence (BI) is turning that data into insights, strategies, and actions that help a business thrive.
COVID-19: Government Relief for Businesses
While there is a lot of uncertainty surrounding COVID-19 and its subsequent impacts on individuals and businesses, what we do know is that the governments and charities, are all stepping up to help provide relief.
Businesses Tips: Navigate COVID-19 Employee Challenges
COVID-19 has presented small businesses with a unique set of challenges and employers are having to navigate unchartered territory while also trying to stay healthy and keep their doors open.
Bankruptcy as a Strategy and Not a Sign of Defeat
As the COVID-19 pandemic continues to put financial stress on businesses and individuals, it is more important than ever to know what your options are and what strategies will provide you with the best solutions.
Restaurants, Hotels & Bars: Surviving COVID Closures
The restaurant and hospitality industry are among the hardest hit by the COVID-19 epidemic. Self-distancing is keeping people home and away from bars, restaurants and hotels.
Alcohol Sales South Carolina: Liquor Laws & Regulations
South Carolina is one of many states that has created different laws regarding beer, wine, and liquor. Learn more about when and where you can purchase and consume alcohol throughout the state.
How to Handle Substance Abuse in the Hospitality Industry
Continuing to work in the hospitality field while in recovery is a challenge, however, there are several ways to maintain your recovery while staying employed. There are also ways for restaurant owners and hospitality leads to support their staff.
Women in Tech Scholarships
Women in tech scholarships are much more than just a nice gesture or “free money.” They have become an essential tool for closing the gap between men and women who work in tech industries.
Women in Tech Conferences
Women are making their voices heard at women in tech conferences around the world. Here's a closer look a which conferences should be on your calendar.
Women in Technology: Statistics
While women make up a large portion of the workforce and are attending college at about the same rate as men, they represent a disproportionately small percentage of technology experts. Find out how we can increase leadership roles for women in tech.
Margin vs. Markup: Calculating Both for Your Alcohol Brand
Understanding the relationship and difference between margin vs markup helps beverage alcohol suppliers with strategic planning and pricing of their brands.
Alcohol Sales Missouri: Liquor Laws and COVID Update
Find out exactly how alcohol sales in Missouri have changed due to the pandemic and what you can expect from new laws regarding alcohol sales in the state.
Alcohol Sales California: How CA Alcohol Laws Have Changed
It seems like COVID-19 restrictions across the country keep changing, and it can be hard to keep up. COVID-19 has significantly changed California alcohol sales policies provisionally. These changes resulted
Alcohol Sales Georgia: New Policy in the Peach State
During COVID-19, the state government made some statewide changes to alcohol policies to help restaurants stay afloat. Let’s unpack how the pandemic has shaped current liquor laws surrounding alcohol sales in Georgia.
Alcohol Sales in Indiana and New Liquor Legislation
Alcohol sales in Indiana have been impacted by new liquor lesgislation passed as the result of the COVID-19 pandemic. Learn what this means for you as an alcohol supplier, bar or restaurant.
U.S. Alcohol Policies Guide: COVID-19 Update
Learn how COVID-19 has impacted U.S. alcohol policies and liquor laws. Download our state by state guide to the new regulations here.
Business Sustainability in the Alcohol Industry
Today’s consumers are more conscious than ever about where they spend their money and the companies they support. People want to purchase products from alcohol brands that are actively working
Alcohol Sales Virginia: Laws, History, and COVID-19
Learn more about the history of alcohol sales in Virginia, how COVID-19 has impacted it, and what laws and regulations the state has implemented.
Luxury Spirits on the Rise
What exactly does “luxury” mean and why has it become such a popular selling point in the beverage alcohol industry? Find out the answers as we explore the rise of luxury spirits.
Non-Alcoholic Cocktails
For those trying to maintain sobriety due to personal and health reasons or to address a substance abuse disorder, replacing alcohol with non-alcoholic beverages in social settings is typically limited to options like tea or decaf coffee. Fortunately, the beverage industry has stepped up with delicious non-alcoholic cocktail recipes and ready-to-drink brands that will provide people with the experience they enjoy but without the alcohol.
DTC Shipping for Alcohol Brands
When it comes to DTC shipping for alcohol, there are certain regulations that must be followed and licenses that must be procured. Learn about them here.
Supply Chain Management in the Alcohol Industry
Learn more about what makes supply chain management in the alcohol industry unique and how businesses are responding to recent challenges.
Alcohol Packaging 101
Learn more about the best practices for alcohol packaging design, and creative new ideas for sustainable packaging that are shaping the industry..
Creative Promotions: Make Your Alcohol Brand Stand Out
From social media giveaways to retail campaigns, there are many ways to creative promote alcohol brands. Learn how you can make your brand stand from your competitors.
Craft Beverage Expo: What You Need to Know
The Craft Beverage Expo and Distribution Conference is a multi-faceted event that combines a traditional conference, tradeshow, and other virtual and live events for a comprehensive industry gathering.
Best Pricing Strategy for New Products in Beverage Industry
Launching a new product in the beverage industry requires a well-thought-out and researched pricing strategy. There are five basic pricing strategies that can help you determine the price point for your new alcohol brand.
Field Marketing 101: Management, Strategy and More
Field marketing is an essential part of managing and growing a successful alcohol brand. Learn how to implement field marketing strategies that will help build your brand, manage customer relationships, and generate new leads in the field.
BI Reporting Guide for Beverage Alcohol Brands
Business intelligence reporting allows alcohol brands to better understand the market, their customers, and their business performance in order to make strategic and tactical decisions.
Sales Territory Management Software: Boost Alcohol Sales
Sales territory management is taking on a whole new look in the alcohol industry, with emerging software shaping the way we think about sales territories.
