Overproof, the first and only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry – today announced the initial closing of an additional $1.25M from existing investors in its fourth round of seed funding.
Blog & News
News
What Social Distancing Means for Bars & Restaurants
Traditionally, bars and restaurants have served as community gathering places during stressful times, but the need for social distancing has changed all that.
Bars and Restaurants React to COVID-19 Closures
Bars and restaurants all over the country are having to make quick adjustments while circumstances and protocols related to COVID-19 develop.
Blog
COVID-19: Government Relief for Businesses
While there is a lot of uncertainty surrounding COVID-19 and its subsequent impacts on individuals and businesses, what we do know is that the governments and charities, are all stepping up to help provide relief.
Tips for Businesses to Navigate COVID-19 Employee Challenges
COVID-19 has presented small businesses with a unique set of challenges and employers are having to navigate unchartered territory while also trying to stay healthy and keep their doors open.
Bankruptcy as a Strategy and Not a Sign of Defeat
As the COVID-19 pandemic continues to put financial stress on businesses and individuals, it is more important than ever to know what your options are and what strategies will provide you with the best solutions.
Research
Alcohol Marketing 101
The idea of alcohol marketing is to bring a brand into the sight of potential customers. Whether the brand falls into the liquor market, beer market, or wine market, the same tactics prevail.
National Craft Distillery Day: What Is A Craft Spirit?
National Craft Distillery Day is celebrated on May 22nd in honor of craft distillery pioneers Nicholas Strauser, Connie Strauser, and Brandy Strauser-Sobnaski of N Scott Distillery, who produce fine handcrafted spirits and launched their first ever
High Company Morale: What Makes Employees Happy
Employee morale describes the overall outlook, attitude, satisfaction, and confidence that employees feel at work. When employees are positive about their work environment and believe that they can meet their most important career and vocational needs, employee morale is positive and high.
