Resources for Alcohol Brands & The Hospitality Industry

Guide to M. Shanken Communications Impact Marketing Seminar

Guide to M. Shanken Communications Impact Marketing Seminar

The M. Shanken Communications Impact Marketing Seminar is a single-day event that brings together leaders throughout the beverage alcohol industry, including CEOs, presidents, and other top executives, to discuss emerging trends and important topics that are shaping the industry. 

A photo of Julio Cabrera presenting a CompanyToast on his laptop

CompanyToast & Café La Trova Create Virtual Cantinero Experience

CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.

A photo of wine glasses

Company Happy Hours For Employees

Happy hour is widely known as a period of time during which the price of drinks and food is reduced, providing the perfect opportunity to unwind with friends and colleagues after the workday. In

Guide to M. Shanken Communications Impact Marketing Seminar

Guide to M. Shanken Communications Impact Marketing Seminar

The M. Shanken Communications Impact Marketing Seminar is a single-day event that brings together leaders throughout the beverage alcohol industry, including CEOs, presidents, and other top executives, to discuss emerging trends and important topics that are shaping the industry. 

A photo of liquor bottles

CPG Sales Guide for Alcohol Brands

CPGs play a big role in our daily lives, which is why a CPG retail marketing strategy is important. This guide will help you become more familiar with CPG companies and different ways to optimize CPG sales for your beverage alcohol brand.

A photo of North Carolina

Alcohol Sales NC: How COVID-19 Affected Local Liquor Laws

When bars and restaurants in North Carolina were forced to close their doors to patrons at the start of the COVID-19 pandemic, the local government made important changes to the state’s liquor laws that were designed to help businesses safely serve customers through takeout and delivery orders and support alcohol sales.

A photo of a bar.

Preparing for On-Premise Sales in 2021?

2020 has been a rough year for all industries. For businesses in the beverage alcohol industry that rely on on-premise sales, it’s been especially turbulent. Here are some thoughts going into 2021.

A photo of multiple people seated around a table with their laptops and notebooks.

How to Work with Liquor Distributors 101

You have created a mouth-watering spirit and now you are looking to establish your brand by putting it on retail shelves. Not so fast. Before you can connect with retailers and consumers, you will need to find the right liquor distributor.

A photo of an empty bar

How to Be a Successful Liquor Brand Ambassador

It sounds like something akin to James Bond: get paid to travel the country drinking high-end liquors while schmoozing with the rich and beautiful. While that certainly describes some of the experiences of a liquor brand ambassador’s life, it is not the full story.

A photo of Julio Cabrera presenting a CompanyToast on his laptop

CompanyToast & Café La Trova Create Virtual Cantinero Experience

CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.

A photo of Marc De Kuyper

Overproof Raises $1.25M in Fourth Seed Round

Overproof, the first and only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry – today announced the initial closing of an additional $1.25M from existing investors in its fourth round of seed funding.

A photo of coins

COVID-19: Government Relief for Businesses

While there is a lot of uncertainty surrounding COVID-19 and its subsequent impacts on individuals and businesses, what we do know is that the governments and charities, are all stepping up to help provide relief.

A photo of liquor bottles

CPG Sales Guide for Alcohol Brands

CPGs play a big role in our daily lives, which is why a CPG retail marketing strategy is important. This guide will help you become more familiar with CPG companies and different ways to optimize CPG sales for your beverage alcohol brand.

A photo of a calculator sitting on top of money and a notebook.

Cost Volume Profit Analysis

Use a cost-volume-profit analysis to determine if you are breaking even, and to understand how fixed and variable costs and sales volume impact overall profit.

A photo of a woman talking on the phone while looking at a graph on her computer.

Sales Volume: How to Calculate and Increase It

Metrics such as sales volume, sales lift and sales revenue can be utilized along the entire decision-making, marketing, and sales processes. In this article, we’ll look specifically at how sales volume can be used to improve business and work towards growth.

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