2020 has been a challenging year no matter how you measure it. But how did the industry do overall in a financial climate that has been rough for nearly all businesses?
Overproof Blog
CPG Sales Guide for Alcohol Brands
CPGs play a big role in our daily lives, which is why a CPG retail marketing strategy is important. This guide will help you become more familiar with CPG companies and different ways to optimize CPG sales for your beverage alcohol brand.
Product Distribution Strategy for Alcohol Brands
Taking a closer look at what goes into product distribution can reveal opportunities to save money and devise a more honed alcohol product strategy that improves sales performance.
Cost Volume Profit Analysis
Use a cost-volume-profit analysis to determine if you are breaking even, and to understand how fixed and variable costs and sales volume impact overall profit.
Business Sustainability in the Alcohol Industry
Today’s consumers are more conscious than ever about where they spend their money and the companies they support. People want to purchase products from alcohol brands that are actively working
Commercialization Strategy for Beverage Alcohol Brands
Once a beverage alcohol brand achieves a certain amount of success, it can consider commercialization. Essentially, this is the process of bringing products to market.
Sales Volume: How to Calculate and Increase It
Metrics such as sales volume, sales lift and sales revenue can be utilized along the entire decision-making, marketing, and sales processes. In this article, we’ll look specifically at how sales volume can be used to improve business and work towards growth.
Retail Marketing Strategy for Beverage Alcohol Brands
For businesses in the beverage alcohol industry, retail marketing can include different approaches executed in ecommerce stores and retail locations that help brands market their beer, wine, or spirits.
Calculating Sales Lift from In-Store Promotions
In-store liquor, beer, and wine promotions can be an effective marketing tool to improve sales; however, calculating sales lift and understanding the exact impact of a promotional campaign is just as important.
Revamping Your Point of Purchase Display Strategy
Spirit industry marketers and retailers are constantly looking for new and creative ways to connect with customers and promote their alcohol brands. Point of purchase (POP) and point of sale
4 Female Whiskey Distillers You Need to Know
The world of whisky has long been dominated by men, but there are some talented women in the industry too. In honor of Women’s History Month, we will showcase some of the industry’s most talented female whiskey distillers.
Alcohol Sales in Ohio: History, Rules & COVID-19
Alcohol sales in Ohio have changed over the years, but 2020 was a particularly monumental year. Learn more about the history of alcohol sales in Ohio, how rules have changed and how COVID-19 impacted regulations and the industry.
Alcohol Sales in Texas: Liquor Laws and COVID-19
As is the case in most states, the COVID-19 pandemic has affected alcohol sales in Texas and prompted officials to make changes to liquor laws to allow for additional alcohol delivery methods.
CompanyToast & Café La Trova Create Virtual Cantinero Experience
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
The Importance of Diversity in Hospitality
The hospitality industry is a uniquely diverse field because it relies on a complex system of different businesses and a diverse set of employees and clients from different backgrounds. While
The Dangers of Over Serving Alcohol in A Bar
When a person goes to an alcohol-serving establishment, it is their responsibility to conduct themselves appropriately. However, over serving alcohol in a bar can lead to a number of legal problems, making it
Company Happy Hours For Employees
Happy hour is widely known as a period of time during which the price of drinks and food is reduced, providing the perfect opportunity to unwind with friends and colleagues after the workday. In
Hospitality Resources Amid COVID-19 Shutdowns
The spread of COVID-19 has forced lawmakers to take various measures to enforce social distancing and help flatten the curve.
CPG Sales Guide for Alcohol Brands
CPGs play a big role in our daily lives, which is why a CPG retail marketing strategy is important. This guide will help you become more familiar with CPG companies and different ways to optimize CPG sales for your beverage alcohol brand.
Product Distribution Strategy for Alcohol Brands
Taking a closer look at what goes into product distribution can reveal opportunities to save money and devise a more honed alcohol product strategy that improves sales performance.
Cost Volume Profit Analysis
Use a cost-volume-profit analysis to determine if you are breaking even, and to understand how fixed and variable costs and sales volume impact overall profit.
Business Sustainability in the Alcohol Industry
Today’s consumers are more conscious than ever about where they spend their money and the companies they support. People want to purchase products from alcohol brands that are actively working
Commercialization Strategy for Beverage Alcohol Brands
Once a beverage alcohol brand achieves a certain amount of success, it can consider commercialization. Essentially, this is the process of bringing products to market.
Sales Volume: How to Calculate and Increase It
Metrics such as sales volume, sales lift and sales revenue can be utilized along the entire decision-making, marketing, and sales processes. In this article, we’ll look specifically at how sales volume can be used to improve business and work towards growth.
Retail Marketing Strategy for Beverage Alcohol Brands
For businesses in the beverage alcohol industry, retail marketing can include different approaches executed in ecommerce stores and retail locations that help brands market their beer, wine, or spirits.
Calculating Sales Lift from In-Store Promotions
In-store liquor, beer, and wine promotions can be an effective marketing tool to improve sales; however, calculating sales lift and understanding the exact impact of a promotional campaign is just as important.
Revamping Your Point of Purchase Display Strategy
Spirit industry marketers and retailers are constantly looking for new and creative ways to connect with customers and promote their alcohol brands. Point of purchase (POP) and point of sale
Alcohol Sales in Ohio: History, Rules & COVID-19
Alcohol sales in Ohio have changed over the years, but 2020 was a particularly monumental year. Learn more about the history of alcohol sales in Ohio, how rules have changed and how COVID-19 impacted regulations and the industry.
U.S. Alcohol Tax and FET Reform
The tax system can be a confusing labyrinth of rules and regulations. This is no different when it comes to alcohol tax requirements and the ways producers and consumers pay for beer, wine and spirits.
Field Activity Operations: How to Optimize as an Alcohol Producer
Learn what the 9 main functions of field activity management are, and how you can optimize them by leveraging technology as a brand manager in the beverage alcohol industry.
Preparing for On-Premise Sales in 2021?
2020 has been a rough year for all industries. For businesses in the beverage alcohol industry that rely on on-premise sales, it’s been especially turbulent. Here are some thoughts going into 2021.
What the Future Looks Like for Liquor Tastings
Virtual liquor tastings may become a staple offering for distilleries post-pandemic due to their low overhead cost and success in building brand awareness.
COVID-19’s Impact on DTC and Off-Premise Sales
The COVID-19 pandemic has had a significant impact on businesses across all industries, although the restaurant and alcohol industries have been especially hard hit.
The State of the Beverage Alcohol Industry 2020
In the early months of 2020, COVID-19 began spreading across the world. Since then, the pandemic has had a major effect on countries and industries, including the beverage alcohol industry.
Wine Trends in the Era of COVID-19
The beverage industry has seen noticeable changes in wine trends due to COVID-19, both in how much wine people are drinking and in how they are consuming it.
Overproof Launches Sixdots
Sixdots is a free-to-use ordering and marketing platform specifically designed for bars and restaurants to recover from the impact of COVID-19.
Maintain Employee Safety during COVID-19
As bars and restaurants begin reopening across the country, employers are faced with trying to find the right balance between welcoming back customers while also maintaining employee safety.
Outdoor Dining during Covid-19
Outdoor dining has become a popular option as some states have made enough progress with the pandemic to lift certain restrictions on bars and restaurants.
Customer Experience Strategy Amid COVID-19
The COVID-19 pandemic has changed practically every aspect of life. Priorities have shifted and customers have new needs and expectations that reflect the current environment.
Improving the Drive-Thru Restaurant Experience During COVID-19
As the COVID-19 pandemic continues to wear on, restaurants are increasingly relying on drive-thru and pickup services to continue to serve customers, implement safety best practices and earn revenue.
How COVID-19 is Affecting Restaurant Design
The restaurant industry has been hit especially hard by shelter in place orders and other restrictions that are designed to encourage social distancing and reduce the spread of the virus.
How Restaurant Menu Design is Changing
As a result of strict new limitations and restrictions due to COVID-19, restaurant menu design is evolving rapidly so that restaurants can continue to provide decent service.
Product Distribution Strategy for Alcohol Brands
Taking a closer look at what goes into product distribution can reveal opportunities to save money and devise a more honed alcohol product strategy that improves sales performance.
How to Work with Liquor Distributors 101
You have created a mouth-watering spirit and now you are looking to establish your brand by putting it on retail shelves. Not so fast. Before you can connect with retailers and consumers, you will need to find the right liquor distributor.
Depletion Reports: Everything You Need to Know
When it comes to running a successful alcoholic beverage producing company, information is key. Here's how depletion reports and technology play a pivotal role.
On-Premise Alcohol Sales Amid COVID-19
Since COVID-19 hit the United States, restaurants and bars have been hit hard with closures.
Alcohol Distribution: Spirits, Wine and Beer
Alcohol distribution in the United States operates under the Three-Tier System consisting of the producer, the distributor, and the retailer.
How to Be a Successful Liquor Brand Ambassador
It sounds like something akin to James Bond: get paid to travel the country drinking high-end liquors while schmoozing with the rich and beautiful. While that certainly describes some of the experiences of a liquor brand ambassador’s life, it is not the full story.
Rodolfo (Rudy) Ruiz Joins Overproof’s Board of Directors
Ruiz brings more than 40 years of supplier and distributor experience to Overproof, a Miami-based technology company that develops artificial intelligence solutions for the beverage alcohol industry.
Overproof Launches Sixdots
Sixdots is a free-to-use ordering and marketing platform specifically designed for bars and restaurants to recover from the impact of COVID-19.
CompanyToast Raises $168,000 for Bartenders
CompanyToast quickly turned into an international undertaking. Since its launch in April, the program has created temporary jobs for nearly 300 bartenders nationwide, a $150,000 payout.
How to Optimize Your Brand Tasting Activation
Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.
CompanyToast & Café La Trova Create Virtual Cantinero Experience
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
Overproof Launches CompanyToast: Virtual Happy Hour
Companies can treat employees to a virtual, hands-on happy hour, cocktail kit with full-sized liquor bottle and ingredients included, while providing job opportunities for bartenders MIAMI — Overproof, the first and only
Overproof Raises $1.25M in Fourth Seed Round
Overproof, the first and only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry – today announced the initial closing of an additional $1.25M from existing investors in its fourth round of seed funding.
Bars and Restaurants React to COVID-19 Closures
Bars and restaurants all over the country are having to make quick adjustments while circumstances and protocols related to COVID-19 develop.
How Business Intelligence Helps Alcohol Brands
Beyond just the accumulation of data, business intelligence (BI) is turning that data into insights, strategies, and actions that help a business thrive.
COVID-19: Government Relief for Businesses
While there is a lot of uncertainty surrounding COVID-19 and its subsequent impacts on individuals and businesses, what we do know is that the governments and charities, are all stepping up to help provide relief.
Businesses Tips: Navigate COVID-19 Employee Challenges
COVID-19 has presented small businesses with a unique set of challenges and employers are having to navigate unchartered territory while also trying to stay healthy and keep their doors open.
Bankruptcy as a Strategy and Not a Sign of Defeat
As the COVID-19 pandemic continues to put financial stress on businesses and individuals, it is more important than ever to know what your options are and what strategies will provide you with the best solutions.
Restaurants, Hotels & Bars: Surviving COVID Closures
The restaurant and hospitality industry are among the hardest hit by the COVID-19 epidemic. Self-distancing is keeping people home and away from bars, restaurants and hotels.
Business Sustainability in the Alcohol Industry
Today’s consumers are more conscious than ever about where they spend their money and the companies they support. People want to purchase products from alcohol brands that are actively working
Calculating Sales Lift from In-Store Promotions
In-store liquor, beer, and wine promotions can be an effective marketing tool to improve sales; however, calculating sales lift and understanding the exact impact of a promotional campaign is just as important.
Alcohol Sales in Ohio: History, Rules & COVID-19
Alcohol sales in Ohio have changed over the years, but 2020 was a particularly monumental year. Learn more about the history of alcohol sales in Ohio, how rules have changed and how COVID-19 impacted regulations and the industry.
Alcohol Sales in Texas: Liquor Laws and COVID-19
As is the case in most states, the COVID-19 pandemic has affected alcohol sales in Texas and prompted officials to make changes to liquor laws to allow for additional alcohol delivery methods.
U.S. Alcohol Tax and FET Reform
The tax system can be a confusing labyrinth of rules and regulations. This is no different when it comes to alcohol tax requirements and the ways producers and consumers pay for beer, wine and spirits.
Alcohol Sales in Florida: Policy and COVID-19
Find out how COVID-19 policies have affected alcohol sales in Florida, both on-premise and off-premise, and what the status is on alcohol to-go.
Brand Activations for Alcohol Brands: Think Outside the Box
In today’s competitive markets where it has become increasingly challenging to grab the attention of consumers, brand activations are a key component of any multi-touch marketing plan for beverage alcohol producers.
Field Activity Operations: How to Optimize as an Alcohol Producer
Learn what the 9 main functions of field activity management are, and how you can optimize them by leveraging technology as a brand manager in the beverage alcohol industry.
Spirits Marketing Tips for 2021
January is a notoriously slow month for alcohol sales and 2021 is going to be especially tough for retailers in light of COVID-19. Spirits marketing will be more important than ever this year.
Preparing for On-Premise Sales in 2021?
2020 has been a rough year for all industries. For businesses in the beverage alcohol industry that rely on on-premise sales, it’s been especially turbulent. Here are some thoughts going into 2021.
COVID-19’s Impact on DTC and Off-Premise Sales
The COVID-19 pandemic has had a significant impact on businesses across all industries, although the restaurant and alcohol industries have been especially hard hit.
Effective Winery Marketing Tactics
The reality of running and marketing a winery involves a ton of work. After all, your winery can’t be successful unless people are buying your bottles.
CPG Sales Guide for Alcohol Brands
CPGs play a big role in our daily lives, which is why a CPG retail marketing strategy is important. This guide will help you become more familiar with CPG companies and different ways to optimize CPG sales for your beverage alcohol brand.
Product Distribution Strategy for Alcohol Brands
Taking a closer look at what goes into product distribution can reveal opportunities to save money and devise a more honed alcohol product strategy that improves sales performance.
Cost Volume Profit Analysis
Use a cost-volume-profit analysis to determine if you are breaking even, and to understand how fixed and variable costs and sales volume impact overall profit.
Commercialization Strategy for Beverage Alcohol Brands
Once a beverage alcohol brand achieves a certain amount of success, it can consider commercialization. Essentially, this is the process of bringing products to market.
Sales Volume: How to Calculate and Increase It
Metrics such as sales volume, sales lift and sales revenue can be utilized along the entire decision-making, marketing, and sales processes. In this article, we’ll look specifically at how sales volume can be used to improve business and work towards growth.
Retail Marketing Strategy for Beverage Alcohol Brands
For businesses in the beverage alcohol industry, retail marketing can include different approaches executed in ecommerce stores and retail locations that help brands market their beer, wine, or spirits.
Calculating Sales Lift from In-Store Promotions
In-store liquor, beer, and wine promotions can be an effective marketing tool to improve sales; however, calculating sales lift and understanding the exact impact of a promotional campaign is just as important.
Revamping Your Point of Purchase Display Strategy
Spirit industry marketers and retailers are constantly looking for new and creative ways to connect with customers and promote their alcohol brands. Point of purchase (POP) and point of sale
4 Female Whiskey Distillers You Need to Know
The world of whisky has long been dominated by men, but there are some talented women in the industry too. In honor of Women’s History Month, we will showcase some of the industry’s most talented female whiskey distillers.
Distiller’s Guide to the American Craft Spirits Association
The American Craft Spirits Association is an important nonprofit organization that is working to grow the crafts spirits industry in the U.S. and provide support for producers.
Brand Activations for Alcohol Brands: Think Outside the Box
In today’s competitive markets where it has become increasingly challenging to grab the attention of consumers, brand activations are a key component of any multi-touch marketing plan for beverage alcohol producers.
Field Activity Operations: How to Optimize as an Alcohol Producer
Learn what the 9 main functions of field activity management are, and how you can optimize them by leveraging technology as a brand manager in the beverage alcohol industry.
