Top 3 Features That Set Overproof Apart from Lilypad
1. AI-Powered Market Analysis
- Overproof is the only tool that continuously captures and scans menus to gather insights. With a database of millions of on-premise menus, Overproof clients can easily find out which locations in a target market serve a specific cocktail, feature their competitor brands, or match their target venue profile. But it doesn’t stop there—Overproof also helps clients discover opportunities outside of their personal relationships and identify gaps in the market that they can fill with their products. With just a simple search, clients can create account sets and assign them to their team. This replaces the need to spend hours searching Google or Yelp to review cocktail menus, or worse—spend days in the market going from one venue to the next. Overproof ensures that your sales efforts are focused on the most promising targets, reducing inefficient door-knocking and enhancing market penetration.
- Overproof is the only tool that helps you determine and prioritize accounts through online menu research, saving your team more time than Lilypad.
2. Real-Time Sales Team Tracking
- Overproof aligns your team through goal-setting features and tracks their activity in the field with the Overproof app. What sets Overproof apart is its ease of use and user-friendly design. As one of our leads shared, "It feels simple but in the best way. Like it was designed to be easy to use. I feel like I could go in there right now and figure out how to use it." This intuitive design makes it effortless for sales teams to access real-time data, view opportunity and owned account maps, and manage their activities and goals efficiently. Overproof's dashboards further simplify the process by offering brand managers a clear and intuitive snapshot of their brand's performance. With built-in filters, managers can quickly analyze field activity data and depletion insights, making it easier than ever to focus on the sales and marketing strategies that best suit each market.
3. Sampling Management Tool
- Overproof Tastings streamlines the planning and execution of off-premise samplings, captures key data verified by store managers, and provides performance analytics. It ensures seamless event logistics, immediate post-event feedback, and continual optimization of marketing strategies. Tastings is included in Overproof, and suppliers can invite their agencies to execute Tastings at no extra cost.
Feature Comparison Chart: Overproof vs Lilypad
| Feature | Overproof | Lilypad |
| AI-Driven Target Account Prospecting Tool | Yes | No |
| On-Premise Menu Database | Yes | No |
| Insights Dashboard with Business Performance Analytics | Comprehensive real-time analytics | Basic Management Reporting |
| Activation Performance Tracking | Yes | Yes |
| Off-Premise Sampling Tracker | Yes | No |
| RTM Strategy Builder | Yes | No |
| Multi-Distributor Depletion Processing | Yes (any distributor & format for account-level depletions) | Limited |
Overproof vs Lilypad: What Their Customers Say vs. What Our Customers Say
Lilypad Customer Review
Testimonials: Overproof Customers
Top 3 Reasons to Choose Overproof vs Lilypad
- Superior Technology and Insights: Overproof offers unparalleled real-time tracking and analytics capabilities, enabling immediate insights into performance and which efforts are generating more sales.
- Comprehensive Goal Alignment and Team Empowerment: Overproof’s platform excels in aligning team goals with the broader brand strategy, thanks to its sophisticated goal-setting and management features. The Overproof app empowers sales teams with tools that enhance their efficiency and effectiveness, fostering a culture of accountability and motivated performance.
- Proven Customer Satisfaction: The positive feedback from our customers highlight Overproof’s effectiveness and impact, making it the preferred choice for alcohol brands committed to success.
Wrapped Up
Overproof’s superior capabilities set it apart, providing a strategic advantage by leveraging real-time data to ensure that alcohol brand’s are not just competing but leading in their markets. This level of detail and functionality makes Overproof the unequivocal choice for brands aiming for dominance in the competitive liquor industry landscape.
Are you ready to grow your alcohol brand with an all-in-one sales tool that exceeds your expectations? Join the leading alcohol brands that have switched to Overproof and experience the difference firsthand. To learn more about Overproof, book a demo today.
