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    • ROUTE-TO-MARKETOverproof is the only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry.
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Research

Industry Rum Production: Tips, Challenges, and Optimization
May 10, 2022in Industry 0 Comments 0 Likes

Rum Production: Tips, Challenges, and Optimization

Rum is a versatile spirit that comes in a variety of types and flavors. Learn more about this popular spirit, how it is made, common challenges faced in the rum production process, and how distillers are optimizing production to meet consumer demand.

Overproof by Overproof
Industry Whisky Production: Distillation and Manufacturing Process
May 2, 2022in Industry 0 Comments 0 Likes

Whisky Production: Distillation and Manufacturing Process

There's a lot that goes into the whisk(e)y production process, from malting and mashing, to distillation, maturation and bottling. Learn all about what goes into making this spirit, as well as what distinguishes the different types of whiskey.

by Overproof
Business A photo of a paper that says Marketing Strategy with an iron next to it
February 3, 2022in Business 7 Comments 1 Likes

Go-To-Market Strategy for Alcohol Brands

Once your company has developed a new product, the next phase is to bring it to market. Learn the 7 key steps for creating a successful GTM strategy.

by Overproof
Research Whiskey NFTs and Wine NFTs
January 27, 2022in Research 0 Comments 0 Likes

Whiskey NFTs and Wine NFTs

Learn about whiskey NFTs and wine NFTs, how brands are using them to sell rare bottles and unique experiences, and how they are reducing common risks.

by Overproof
Research Alcohol Sales South Carolina: Liquor Laws & Regulations
January 14, 2022in Research 0 Comments 1 Likes

Alcohol Sales South Carolina: Liquor Laws & Regulations

South Carolina is one of many states that has created different laws regarding beer, wine, and liquor. Learn more about when and where you can purchase and consume alcohol throughout the state.

by Overproof
Bartenders How to Handle Substance Abuse in the Hospitality Industry
January 4, 2022in Bartenders 0 Comments 0 Likes

How to Handle Substance Abuse in the Hospitality Industry

Continuing to work in the hospitality field while in recovery is a challenge, however, there are several ways to maintain your recovery while staying employed. There are also ways for restaurant owners and hospitality leads to support their staff.

by Overproof
Business Women in Tech Scholarships
September 29, 2021in Business 0 Comments 0 Likes

Women in Tech Scholarships

Women in tech scholarships are much more than just a nice gesture or “free money.” They have become an essential tool for closing the gap between men and women who work in tech industries.

by Overproof
Business Women in Tech Conferences
September 23, 2021in Business 0 Comments 0 Likes

Women in Tech Conferences

Women are making their voices heard at women in tech conferences around the world. Here's a closer look a which conferences should be on your calendar.

by Overproof
Business Women in Technology: Statistics
September 20, 2021in Business 0 Comments 1 Likes

Women in Technology: Statistics

While women make up a large portion of the workforce and are attending college at about the same rate as men, they represent a disproportionately small percentage of technology experts. Find out how we can increase leadership roles for women in tech.

by Overproof
Business Margin vs. Markup: Calculating Both for Your Alcohol Brand
August 30, 2021in Business 0 Comments 0 Likes

Margin vs. Markup: Calculating Both for Your Alcohol Brand

Understanding the relationship and difference between margin vs markup helps beverage alcohol suppliers with strategic planning and pricing of their brands.

by Overproof
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