January is a notoriously slow month for alcohol sales and 2021 is going to be especially tough for retailers in light of COVID-19. Spirits marketing will be more important than ever this year.
Preparing for On-Premise Sales in 2021?
2020 has been a rough year for all industries. For businesses in the beverage alcohol industry that rely on on-premise sales, it’s been especially turbulent. Here are some thoughts going into 2021.
COVID-19’s Impact on DTC and Off-Premise Sales
The COVID-19 pandemic has had a significant impact on businesses across all industries, although the restaurant and alcohol industries have been especially hard hit.
Effective Winery Marketing Tactics
The reality of running and marketing a winery involves a ton of work. After all, your winery can’t be successful unless people are buying your bottles.
Alcohol Sales Data and Trends
2020 has been a challenging year no matter how you measure it. But how did the industry do overall in a financial climate that has been rough for nearly all businesses?
On-Premise Alcohol Sales Amid COVID-19
Since COVID-19 hit the United States, restaurants and bars have been hit hard with closures.
Learn How Scotch is Made on National Scotch Day
June 17th, is officially National Scotch Day, but there really isn’t a bad day to celebrate and enjoy this unique liquor.
Sip Your Favorite Tequila on National Tequila Day
Be sure to mark your calendar because National Tequila Day is right around the corner.
National Dive Bar Day: A Local’s Favorite
Do you have a favorite neighborhood bar that does not worry about frills and fancy drinks? If so, you may want to stop in on July 7th, to celebrate National Dive Bar Day and show your local bar some love.
Wine Tasting for Beginners
If you are new to wine tasting, it can feel like a foreign and intimidating world. There is a wide variety of wines and tasters that each have their own language when it comes to describing wines.
