Charlotte, North Carolina Liquor Trends: On-Premise Market Data

Cityscape of Charlotte North Carolina Liquor Market

Charlotte’s array of bars, lounges, and entertainment venues creates a diverse backdrop for its drinking scene. Based on Overproof’s menu analysis data, we have highlighted the top liquor brands, preferred categories, and cocktail trends in Charlotte. By examining the spirits that are leading the charge, find out trends captivating Charlotte, North Carolina’s liquor culture.

Overproof’s Key Market Report offers insight into 13 top U.S. markets, including what suppliers, brands, categories, and cocktails lead by venue placements, menu, and cocktail mentions. Download the free report preview to get a snapshot of what’s leading on-premise in Charlotte, Nashville, New York City, and Philadelphia.

What’s Included

  • 13 Markets
  • 9,127 Venues
  • 94.1K Menus
  • 861 Suppliers
  • 2,248 Brands
  • 1.9M Menu Mentions

Understanding the Charlotte, North Carolina Liquor Market Data Breakdown

The dataset is distinguished by:

  • Venue placements – total venues that mention the supplier, brand or product category.
  • Menu mentions – amount of times across menus.
  • Cocktails – amount of mentions a brand/supplier has in cocktails.

Charlotte, North Carolina Liquor Insights – Key Takeaways

In Charlotte’s liquor landscape, Tito’s Vodka stands out with a commanding lead of 1,414 menu mentions, showcasing its widespread appeal across the city’s diverse bar and restaurant scene. Don Julio, a premium tequila brand, holds the second spot, closely followed by Grand Marnier. Aperol secures the fourth position, reflecting a growing interest in Italian aperitifs and their role in popular cocktails like the Aperol Spritz.

Despite Tito’s dominance in menu mentions, Tequila emerges as Charlotte’s top liquor category, driven by the popularity of brands such as Don Julio, Cuervo 1800, and Lunazul. This indicates a strong consumer preference for tequila-based cocktails, with the Margarita reigning as the leading cocktail in the city. Bourbon secures the second spot in the category rankings, represented by beloved brands like Maker’s Mark, Elijah Craig, and Woodford Reserve. Vodka, which is led primarily by Tito’s, ranks third.

More Markets?

Interested in more markets? We have identified the leading suppliers, brands, and categories in Boston, Chicago, Dallas, Houston, Los Angeles, Phoenix, San Francisco, Seattle, and South Florida. Click HERE to learn how to access our full report and interactive dashboard. Identify trends, insights, and opportunities to start off 2024 with the latest data.

North Carolina Liquor FAQ

What are the top liquor brands in Charlotte? 

  • Tito’s Vodka reigns supreme, followed by Don Julio Tequila and Grand Marnier.

What is the most popular liquor category in Charlotte? 

  • Tequila takes the top spot, with vodka and bourbon following closely behind.

What is the most popular cocktail in Charlotte? 

  • The classic Margarita reigns supreme, reflecting the city’s love for tequila



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