On Thursday, Brown-Forman — the spirits giant behind brands like Jack Daniel’s and Woodford Reserve — announced major changes in its U.S. distribution, following the completion of a Request for Proposal (RFP) in 13 markets. Republic National Distributing Co. (RNDC), Brown-Forman’s longtime and current largest distribution partner, will see the biggest losses, dropping from 23 to 12 markets.
Brown-Forman’s rehauled distribution network will include seven new distributor organizations across. According to the company, this move will help the Brown-Forman brands succeed in the ever-changing alcohol industry.
