After a three-year hiatus, Applebee’s is finally bringing back their iconic Dollarita. For a limited time throughout the month of October, patrons can take advantage of the beloved national chain’s famous one dollar Margarita promotion.
Launched for the first time in 2017, the Dollarita kickstarted Applebee’s $1 Drink of the Month program and is largely responsible for revitalizing the restaurant chain after a number of closures following the 2008 recession. Despite the massive success of the program — Applebee’s reported a 5.5 percent jump in sales in 2018 — the $1 drink promotion was discontinued due to challenges associated with the Covid-19 pandemic and reimagined as a “Mucho Sips” promotion, bumping the price of drinks up to $5.
