WTF Is a ‘Borg’ and Why Are Gen Zers Drinking Vodka Water Out of Gallon Containers?

If you’ve opened your TikTok “For You” page recently, chances are you’ve encountered a Borg. No, the term doesn’t refer to a Star Trek alien, cyborg, or some other fantastical creature — it’s a boozy drink beloved by the youths, apparently.

Over the weekend, a video of college students sipping from plastic gallon containers filled with colorful liquid went viral and garnered over 7 million views on the app. It describes the B.O.R.G.— the acronym for “Black Out Rage Gallon” — as a common tailgating beverage of choice.

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