We all know the football season can get intense thanks to devout team loyalty and spirited rivalries. But it seems that whisky brand Fireball is taking it to the extreme. Though its flagship spirit is known for its cinnamon-forward profile, Fireball is adding another ingredient to the mix for a new limited-edition release: tears taken from heartbroken football fans.
You read that right. Fireball’s new product, aptly named “Crierball,” will be distilled with human tears.






