Off-premise sales of Modelo Especial surpassed Bud Light last month, according to Newsweek. The Mexican beer brand, distributed in the U.S. by Constellation Brands, hit $333 million in retail sales to secure the top-selling spot in the beer category.
Bud Light had long occupied the No. 1 position for U.S. beer sales. But following a boycott by conservative drinkers beginning in early April, the Anheuser-Busch brand saw continuing (and significant) drops in retail sales. The company began buying back unsold cases in late May after distributors reported transphobic attacks on employees selling and transporting the beer.
