On Tuesday, Jim Beam subsidiary Booker’s Bourbon officially launched its third batch of the year. According to the brand, the Master’s Distiller’s Batch was named in honor of a group of distillers that Fred Noe, seventh-generation master distiller of The James B. Beam Distilling Co., came to admire greatly in the late ‘80s and early ‘90s.
“This group was made up of legends like my dad, Booker Noe, and some of his peers at other distilleries during this time,” Noe said in a press release. “These guys— the ‘elder statesmen’ as we call ‘em— paved the way for master distillers to get recognized for their craft. I’m proud to follow in their footsteps and honor them with this batch.”
