Music mogul Sean “Diddy” Combs has filed a lawsuit against spirits giant Diageo, according to the Associated Press. The suit, filed Wednesday with the New York Supreme Court, alleges that Diageo North America neglected to properly promote vodka brand Cîroc and tequila brand DeLeón.
The 32-page suit alleges that the two spirit brands, which are both co-owned by Diageo and Combs, were neglected by leadership and primarily distributed to “urban” consumer neighborhoods due to racial discrimination. The document also alleges that other Diageo-owned brands, such as George Clooney-backed Casamigos, received more favorable promotion than Combs’ “typecast” labels.
