On Tuesday, Don Julio unveiled five limited-edition, cask-finished expressions of the brand’s signature 1942 tequila to be sold at auction. The añejo expressions will undergo an extended finishing process in barrels that previously housed Crémant, orange wine, ruby port, Madeira wine, and bourbon.
Only one barrel of each expression will be released, and will be exclusively available through online auction on BlockBar.com with bids starting at $35,000. The global auction, which is currently live, will close on June 20, 2024 at 10 a.m. EST. Following the auction’s close, each winning bidder will receive an invitation to an exclusive event at Don Julio’s La Primavera distillery in Jalisco.
