On Friday, the Wall Street Journal (WSJ) reported that Suntory, owner of Jim Beam, has entered early talks to purchase Boston Beer Company (BBC). If the deal comes to fruition, Suntory’s presence on the U.S. beer market will expand significantly.
Suntory and BBC have a shared history, so the potential purchase isn’t coming out of left field. In 2021, the alcohol conglomerate announced a strategic partnership with the Boston-based brewery to use Suntory-owned spirits in BBC’s portfolio of RTDs and to formulate bottled Truly Vodka.
