With inflation and ticket prices reaching staggering heights, none of us are strangers to shelling out oodles of cash to attend concerts or sporting events. Pro football games are no exception: as new data from the sports marketing company Team Marketing Report reveals, the 2023 NFL Fan Cost Index rose by over seven percent year-over-year, with a total cost of attendance at a league average of $631.63.
Considering the high cost of admission, many football fans have accepted emptying their pockets at stadium concession stands as the new normal. This season, the data from Team Marketing Report indicates that the smallest beer size at every stadium (a 14.5 ounce serving, on average) ran fans $8.81, or $9.76 per pint — a 20 cent increase year-over-year.
