Spirit of Gallo and Saúl ‘Canelo’ Álvarez Bring Tequila-Based RTD Brand to the U.S.

Spirit of Gallo and world champion Mexican boxer Saúl “Canelo” Álvarez will launch a tequila-based, ready-to-drink cocktail line to the U.S. market this September, according to a Wednesday press release from the company. The canned cocktail brand, VMC, is named for the phrase “Viva Mexico Cabrones,” an exclamation of celebration and pride in Mexico.

The 5.5 percent ABV cocktails are made in collaboration with premium spirit brand Casa Lumbre, and originally launched in Mexico in 2022. Now, the partners behind the brand are looking forward to expanding and sharing the line with U.S. consumers.

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