Maui Brewing Company announced the launch of fundraising initiative Kokua project on Tuesday, created to support the ongoing needs of Maui residents affected by this month’s tragic wildfires. In addition to contributing to immediate relief efforts on the island, the Hawaiian brewery will collaborate with brewers across the country to create a beer that will provide continued funds and awareness.
The Kokua project will donate 100 percent of the beer’s proceeds to the Legacy of Aloha, Makai Foundation, and Maui Brewing Co. Fire Fund. The wildfires, which broke out on August 8 and spread quickly due to a combination of high temperatures and strong winds, have destroyed over 2,500 acres of land and taken the lives of over 100 people.
