While this summer is still heating up, Blue Moon is already making plans for Dry January. On Wednesday, the Molson Coors-owned brewery announced their plans to release a non-alcoholic version of their flagship Belgian White later this year. While a launch date has not yet been released, the brand says the new offering will be available before the New Year, just in time for those partaking in Dry January to enjoy.
“Consumers know and trust Blue Moon, they enjoy consistent quality and a subtle citrus taste each time they reach for a Blue Moon Belgian White,” says Jamie Wideman, vice president of innovation for Molson Coors Beverage Company. “We are so proud to deliver that same unique experience in the non-alcoholic version.”
