The “wine league” is finally teaming up with a wine brand.
Jackson Family Wines and the National Basketball Association (NBA) announced today that Kendall-Jackson — the winery behind America’s best-selling Chardonnay — will be the league’s first official wine partner. Kendall-Jackson shared that the companies have agreed to a four-year contract with an option to extend the partnership. La Crema, another brand in the Jackson Family Wines portfolio, will also sign on as the official wine of the WNBA, marking the first major beverage partnership targeting professional women’s basketball. Further, Kendall-Jackson and La Crema will serve as joint-partners of Team USA Basketball’s Men’s and Women’s teams.
