Direct-to-Consumer Wine Sales Drop After Pandemic-Era Peaks

As alcohol shipping regulations have evolved across the United States in the past several years, so have direct-to-consumer (DTC) wine sales. While business exploded during the pandemic in 2020 and 2021, wine shipments are beginning to decrease significantly.

Wine DTC sales volumes decreased by a dramatic 10.3 percent in 2022 while dropping 1.6 percent in value over the same period, according to a new report by SOVOS ShipCompliant and Wines Vines Analytics. Economic inflation and lessened demand, among other factors, contributed to an overall “challenging” year for wine shipments.

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