Homemaker extraordinaire and entrepreneur Martha Stewart is forgoing dry January and instead opting for “DIY January” in a new campaign for Tito’s Handmade Vodka. In the minute-long video, the guru shares hacks for using a bottle of vodka without actually consuming it.
Instead of sipping Tito’s, she suggests a variety of at-home uses for the neutral spirit. As some consumers cut down on cocktails during January — and others drop drinking altogether — these hacks seek to keep unused bottles from gathering dust throughout the month.
