Martha Stewart Shares Dry January ‘Hacks’ for Tito’s Vodka

Homemaker extraordinaire and entrepreneur Martha Stewart is forgoing dry January and instead opting for “DIY January” in a new campaign for Tito’s Handmade Vodka. In the minute-long video, the guru shares hacks for using a bottle of vodka without actually consuming it.

Instead of sipping Tito’s, she suggests a variety of at-home uses for the neutral spirit. As some consumers cut down on cocktails during January — and others drop drinking altogether — these hacks seek to keep unused bottles from gathering dust throughout the month.

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