Survey: Dry January Interest Down For 2023, Led By ‘Significant’ Drop Among Millennials

For many, January marks a time to set intentions for the coming year. Along with fitness goals, reading lists, and other self-improvement activities, resolutions for an alcohol-free month have been popular in recent years. This year, however, it seems that Dry January is falling a bit lower on the priority lists of resolution-makers.

Fewer Americans intend on going alcohol-free for the month of January, according to a Jan. 2 press release from CivicScience. The platform, which provides data insights into numerous trending topics, recently shared survey results gauging individuals’ interest in Dry January. The results are broken down by generational age brackets.

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