Athletic Brewing just received a major investing boost from Keurig Dr Pepper (KDP). The conglomerate announced on Wednesday that it is investing $50 million in the non-alcoholic brewery, solidifying a minority equity stake in the brand.
As part of the investment agreement, KDP will hold a seat on the company’s board of directors, according to a Nov. 9 press release. Other specific details on the investment weren’t included in initial reports from KDP.