Here’s an excuse to pick up a Crave Case: Evil Genius Beer Company and White Castle are teaming up on yet another unconventional brew.
Main Character Energy, a six percent ABV Hazy Kiwi Dragon Fruit IPA, is set to hit retail shelves in early April per the brand’s March 30 press release. The launch marks the second collaboration between the two brands, following the 2022 release of a tangerine IPA dubbed It Hits Different.
Stay up to date with the latest in marketing, sales, service tips and news for the beverage alcohol industry.
New launches from New Belgium are poised to completely shake up the craft beverage market. New Belgium just introduced a limited-release line of hard juices,
Blind tasting wine can serve various purposes. For sommeliers, blind tasting is a way to study the typical characteristics of wine or judge its quality.
While the rules of being a good bar patron are largely unwritten, they’re easy enough to understand: tip well, and don’t be a jerk. That
The Overproof Platform is the only sales enablement tool that helps brands identify the best target accounts for their strategy in each market.
Tastings is an off-premise program management tool to streamline the scheduling, staffing, execution and collection of data insights from sampling events.
150k+ annual cases: Digital Transformation
Overproof offers custom AI and software development, commercial excellence tooling and data syndication services to optimize sales teams and achieve commercial excellence.
For global enterprises, Overproof offers the only industry-specific digital transformation-as-a-service programs.
Overproof helps sales and marketing teams build, track and analyze their route to market strategies and centralize performance results in one place.
Overproof app for sales reps →
Overproof helps agencies build and manage activation programs with talent scheduling, coordination and reporting tools included.
Our industry-leading market intelligence reports featuring trends in influencer bars, product categories and cocktails.
Your go-to resource for best practices in building and scaling a beverage alcohol brand.
Let our customers tell you what they love most about Overproof.
