Seasonal warm weather has Americans reaching for cooler cocktails over heavier drinks while dining out. One drink, in particular, has seen a particular surge in popularity, according to new data.
In analysis from CGA by NielsenIQ, a provider of on-premise insights, the company’s Cocktail Sales Tracker found that bar and restaurant sales of Piña Coladas skyrocketed 87 percent during the second quarter of this year. The cocktail soared from 17th to 9th place on the sales tracker’s list of the most popular cocktails. The jump was most significant in New York during the month of June.