Budweiser Plans Regional Super Bowl Ad With “This Bud’s For You” Tagline

A regional Super Bowl ad is set to revive Budweiser’s “This Bud’s For You” tagline from the ‘80s. According to a Jan. 31 press release, the ad, titled “Six Degrees of Budweiser” and created by Lalou Dammond and Joaquin Baca-Asay, highlights human connection and a popular internet game.

“Six Degrees of Kevin Bacon” is a game that suggests any movie star can be logically connected to Kevin Bacon, according to NPR. In fact, the 30-second ad spot features Bacon himself as the narrator, as the video illustrates the connections between six seemingly-unrelated individuals.

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