Anheuser-Busch announced their newest promotional experiment by launching a series of Dwyane Wade NFTs to promote Budweiser Zero, the beverage company’s non-alcoholic beer. The limited-edition release features the former basketball star’s image on virtual tokens and specially designed cans which buyers can use to receive certain rewards, including a virtual tour of a Wade jersey or a signed beer can. For some, the reward will travel outside of the metaverse with an in-person meeting with Wade himself.
