Along with an uptick in consumer awareness regarding the harmful environmental impacts of dairy farming, plant-based alternatives have been soaring in popularity. Consumers can now easily find an abundance of plant-based substitutes for milk, cheese, and butter on grocery store shelves, and to demonstrate their commitment to farmers and sustainable farming practices, Country Crock has teamed up with J. Rieger & Co. distillery in Kansas City to release Cover Crop, a limited edition rye whiskey.