King Charles III revoked royal warrants for three top Champagne houses including Lanson, Mumm, and Krug, according to a Friday report in Bloomberg.
Appointed by the monarchy, Royal Warrants are patents that permit a company to use the Royal Arms on packaging as a mark of recognition of its ongoing supply of goods to the royal household. A tradition that dates back to the 15th century, this coveted distinction has long been associated with lifting a brand’s status. Before this change, nine Champagne houses held royal warrants, which all had close relationships with the U.K. royals.
