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- Overproof Platform
  For Alcohol Brands (1K-150k cases /yr)
  
  The Overproof Platform is the only sales enablement tool that helps brands identify the best target accounts for their strategy in each market.
  How Overproof helps brands scale →
  
  Tastings
  For Off Premise Activations
  
  Tastings is an off-premise program management tool to streamline the scheduling, staffing, execution and collection of data insights from sampling events.
  Tastings for Alcohol Brands →
  Tastings for Marketing Agencies →
Solutions
- For Enterprise
  
  150k+ annual cases: Digital Transformation
  Overproof offers custom AI and software development, commercial excellence tooling and data syndication services to optimize sales teams and achieve commercial excellence.
  For global enterprises, Overproof offers the only industry-specific digital transformation-as-a-service programs.
  Submit an inquiry →
  
  By Role
  
  Sales & Marketing
  Overproof helps sales and marketing teams build, track and analyze their route to market strategies and centralize performance results in one place.
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  Agencies
  Overproof helps agencies build and manage activation programs with talent scheduling, coordination and reporting tools included.
Why Overproof
- Why Overproof
  
  About Us
  Overproof vs. Lilypad
  Overproof vs Repsly
  
  Resources
  
  Market Reports
  Our industry-leading market intelligence reports featuring trends in influencer bars, product categories and cocktails.
  Overproof Blog
  Your go-to resource for best practices in building and scaling a beverage alcohol brand.
  Testimonials & Case Studies
  Let our customers tell you what they love most about Overproof.
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The 20 Most Popular Vodka Brands in the World for 2026

Vodka remains one of the most popular spirits categories in the world. In the United States alone, it ranked as the top spirit by revenue in 2025, according to the Distilled Spirits Council of the United States (DISCUS). By volume, the category came in second to ready-to-drink (RTD) cocktails.

In its annual Brand Champions Report, The Spirits Business ranked the world’s top vodka brands by nine-liter case sales. According to 2025 data, only three of the category’s 20 best-selling brands recorded year-over-year losses in volume sales. The remaining 17 saw sales spike by 2.2 percent or more.