If you snack on pickles straight from the jar, this seltzer might be your new go-to.
Philadelphia-based beverage company Two Robbers is releasing a limited-edition seltzer with Grillo’s Pickles this week, according to a social media post by the brand. The 5.2 percent ABV hard seltzer contains brine from the Boston brand’s craft pickles, along with sparkling water, alcohol distilled from cane sugar, and natural pickle flavoring.
Stay up to date with the latest in marketing, sales, service tips and news for the beverage alcohol industry.
A collection of rare whiskies from the SS Wallachia, which sank in 1895, are set to go under the hammer at McTear’s Auctioneers in Glasgow
Love it or leave it, eggnog can be one of the most polarizing sips of the holiday season. And as if the drink couldn’t get
A dramatic scene unfolded in Reims, France on Saturday morning as French police engaged in a high-speed chase to track down two truckloads of stolen
The Overproof Platform is the only sales enablement tool that helps brands identify the best target accounts for their strategy in each market.
Tastings is an off-premise program management tool to streamline the scheduling, staffing, execution and collection of data insights from sampling events.
150k+ annual cases: Digital Transformation
Overproof offers custom AI and software development, commercial excellence tooling and data syndication services to optimize sales teams and achieve commercial excellence.
For global enterprises, Overproof offers the only industry-specific digital transformation-as-a-service programs.
Overproof helps sales and marketing teams build, track and analyze their route to market strategies and centralize performance results in one place.
Overproof app for sales reps →
Overproof helps agencies build and manage activation programs with talent scheduling, coordination and reporting tools included.
Our industry-leading market intelligence reports featuring trends in influencer bars, product categories and cocktails.
Your go-to resource for best practices in building and scaling a beverage alcohol brand.
Let our customers tell you what they love most about Overproof.
