In the late 2010s, tequila exploded in the U.S., but recent years have brought a slight downturn in the market. In 2025, the United States imported 32.1 million nine-liter cases of tequila and mezcal, according to the Distilled Spirits Council of the United States (DISCUS), a slight dip from 2024’s figures. The Spirits Business’ annual Brand Champions Report, which ranks brands based on nine-liter case sales, found that six of the top-selling tequila producers posted lower sales numbers in 2025 than in the previous year.
Still, the most dramatic year-over-year change was a gain: Lunzazul Tequila’s volume sales jumped by almost 30 percent. All the while, the agave-based spirits category maintained its spot as the third most-purchased spirit category in the U.S. last year, behind only vodka and ready-to-drink (RTD). With that, here are the 10 most popular tequila brands in the world for 2026.
