When the bill comes at bars and restaurants, most Americans know that an 18 percent tip is standard. But new data from Secret Hopper — a shopping service for craft beer businesses — suggests that age plays a major role in how much guests are tipping at taprooms.
Secret Hopper analyzed data from 2239 taproom visits in the U.S. from Jan. 1, 2021 to Nov. 14, 2022 and found that the older guests are, the less likely they are to leave a large tip. The data indicates that while Gen Xers aged 46 to 50 spend the most amount of money per tab (averaging out to $58.76) it’s actually Gen Z guests aged 21 to 25 that tip the most at 27.5 percent, despite their check averages being seven dollars less.
