Packaged in massive 24-ounce tallboys decorated with vibrant camouflage packaging, Four Loko is one of the most notorious party beverages of all time. And it could soon be up for grabs.
According to Reuters, Four Loko’s parent company, Chicago-based Phusion Projects — which also owns Mamitas, Basico Tequila, Pirate Water, and Earthquake — is currently exploring a sale of the brand that could see it valued at approximately $400 million. Three sources close to the matter reported that the company is working with JPMorgan on the deal, though the investment bank declined Reuters’ request for comment. Similarly, Phusion Projects also did not respond to requests.
