Although last year’s domestic alcohol sales were pretty grim, most are referring to 2023 as a reset year for the U.S. alcohol industry.
According to data and analytics company IWSR, the nation’s total beverage alcohol volumes (TBA) decreased by 3 percent overall due to myriad factors including inflation and economic hardships on consumers, an increased focus on moderation and health consciousness, and imbalanced inventories. Consequently, this marks the first year in nearly 30 years that the industry saw a slip in spirits, beer, and wine sales.
