Empress 1908 is launching its first alcohol-free spirit — and it’s reminiscent of the brand’s popular purple gin. The expression, which the Canadian distillery is labeling Empress 1908 0.0 Indigo, lands on retail shelves nationwide starting today.
The launch marks the brand’s entrance into the non-alcoholic beverage category, a growing market for legacy liquor producers. Empress’ decision to craft a zero-proof expression is a result of growing demand for non-alcoholic beverages, per their announcement.
