Anheuser-Busch InBev could be adding a new RTD to its lineup soon. According to an exclusive report from the Wall Street Journal published Tuesday, the beverage alcohol conglomerate is currently in talks to acquire BeatBox, a wine-based RTD brand founded by University of Texas at Austin students Justin Fenchel, Aimy Steadman, and Brad Schultz.
Launched in 2011, BeatBox was established with the goal of making it easier to share drinks at parties — and it’s a hit with younger consumers. Packaged in colorful 500-milliliter, screwtop, Tetra-Pak containers, each BeatBox drink is 11.1 percent ABV and sells for about $4 to $5 per box, appealing to Gen Z’s interest in value beverages.
