Molson Coors’ advertising slogan “light beer shouldn’t taste like water” has launched the brand in some hot water of its own.
The National Advertising Division (NAD) of BBB National Programs, a regulatory group that oversees U.S. advertising, stated that Molson Coors should stop equating competitors’ light beer to water. The advertising claim was challenged in an expedited claim process by Anheuser-Busch, according to a Feb. 23 press release.
