Across the country, major beverage companies are betting big on RTD vodka lemonades to blow up as the buzzy drink of the summer.
On Tuesday, Spirit of Gallo announced the launch of Lucky One Lemonade, a new vodka-based, non-carbonated lemonade created in collaboration with Miss Peaches, Barstool founder and crucial High Noon promoter Dave Portnoy’s rescue pit bull. This is just the latest in a string of hard lemonade launches, and the trend is primed to take over beach coolers this summer.
Stay up to date with the latest in marketing, sales, service tips and news for the beverage alcohol industry.
Some sunny new products from Mike’s Hard Lemonade are here — just in time for warmer weather. On Wednesday, the brand announced Mike’s Hard Lemonade
Conservative drinkers are calling for yet another booze boycott. This week’s target is Jack Daniel’s, regarding a recently-resurfaced, Pride Month-timed campaign that’s nearly two years
Buffalo Trace Distillery has announced the launch of Eagle Rare 25, the oldest release from Eagle Rare to date. The 25-year-old whiskey is the first
The Overproof Platform is the only sales enablement tool that helps brands identify the best target accounts for their strategy in each market.
Tastings is an off-premise program management tool to streamline the scheduling, staffing, execution and collection of data insights from sampling events.
150k+ annual cases: Digital Transformation
Overproof offers custom AI and software development, commercial excellence tooling and data syndication services to optimize sales teams and achieve commercial excellence.
For global enterprises, Overproof offers the only industry-specific digital transformation-as-a-service programs.
Overproof helps sales and marketing teams build, track and analyze their route to market strategies and centralize performance results in one place.
Overproof app for sales reps →
Overproof helps agencies build and manage activation programs with talent scheduling, coordination and reporting tools included.
Our industry-leading market intelligence reports featuring trends in influencer bars, product categories and cocktails.
Your go-to resource for best practices in building and scaling a beverage alcohol brand.
Let our customers tell you what they love most about Overproof.
